Intelligence-Driven Marketing
Solutions for Subscription Retail

As consumers flock to the convenience and novelty of subscription retail, the competition for customers and their loyalty is high. This exciting new marketplace demands new marketing solutions fueled by superior intelligence that will give your brand a competitive advantage and help your business gain a foothold, grow, and thrive.

Wiland’s intelligence-driven insights give you a comprehensive view of your past, present, and future subscribers’ spending behaviors—perspective that is key to your brand’s success. Leveraging our massive consumer data and predictive analytics, our solutions will empower you to acquire new, loyal customers, boost customer retention, and reactive lapsed customers affordably and effectively, all of which will position your brand for success in this dynamic environment.

Ready to take growth and customer retention to the next level? Let’s talk. Contact us here to find out more.

Getting Started

High-Performance Marketing Solutions that Drive Results. Contact us to learn more!

Subscription Retail Resources

As an innovator and industry thought leader, Wiland regularly publishes blog posts, white papers, brochures, case studies, presentations, and videos. Please explore our resources specific to the Subscription Retail Industry below.

Subscription Retail: Team

Division Leadership

Picture of Jan Chandler

Jan Chandler

Division Vice President, Publishing and Solo Continuity

Jan’s work-hard, play-hard philosophy has propelled her 20-year direct marketing career since 2007, first at Neodata, then at CK, and finally at Wiland. She’s good at juggling multiple tasks and staying organized. Yoga has taught her to be flexible, mindful and present—a winning combination. Her tremendous energy goes into her family, her grandchildren, her hobbies, and her work, where her roster of clients reads like a Who’s Who of the publishing industry. That love of publishing complements her love of service as Jan deciphers her clients’ challenges, then creates effective plans to help them reach their goals.

Jan earned her B.A. in business administration and, recently, her M.S. in organizational leadership, both from Colorado State University. She plans to teach college-level business classes online. Meanwhile, she’s busy beading, crocheting, cooking, reading, hiking, repurposing thrift-shop finds, and helping build houses with Habitat for Humanity. Jan is all about hands-on service, and she loves to discover good ideas and unique solutions that work for the good of her Wiland clients.

Favorite Quote: “Strive not to be a success, but rather to be of value.” —Albert Einstein

Show more...

New Business Development

Picture of Heidi Thibodeau

Heidi Thibodeau

SVP, New Business Development

Heidi is well-named, because she’s a high-energy high achiever with high expectations of herself and those she helps. Fresh out of high school, she joined the Air Force, landing in Incirlik, Turkey—a huge eye-opener for her. After raising her kids, Heidi fulfilled her lifelong goal of becoming her family’s first college graduate by earning a B.S. in business management from Colorado Technical University in 2011. Along the way, Heidi joined Toastmasters and taught others to overcome their fear of public speaking.

Heidi joined Wiland after 16 years at The Millard Group. Her experience in circulation planning, startups and digital marketing gives her a big-picture view of a client’s business objectives and how to attain them using Wiland’s industry-best transactional database, analytics and modeling.

She believes the only way to make changes in life is to jump right in and get involved, something she never hesitates to do. With a husband in the military for 30 years, Heidi knows how to work within an existing framework yet retain her individuality. She is big on volunteering, for which she’s won many awards. Heidi serves on several boards, volunteers with the National Guard Family Support Program, and has coached kids in numerous sports. Always in motion, Heidi loves to ski, hike, and bike with her husband, and she gets a kick out of watching her kids forge their way in the world.

Favorite Quote: “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” John F. Kennedy

Show more...
Contact Heidi
Picture of Allyson Gordon

Allyson Gordon

VP, New Business Development

Allyson collaborates with and supports clients’ marketing efforts to help meet their business goals. Armed with a background in direct mail and digital, Allyson’s experience makes her an ideal fit for the Wiland team.

An ambitious go-getter and New Jersey native, Allyson has worked on both the publishing side and the agency side. After finishing college at the University of Delaware, she moved up to New York City to begin her career in marketing. She worked in publishing at Source Interlink Media, and at an agency, most recently at Paradsyz.

When not working, Allyson lives with her husband in Long Island City, NY. She loves to relax at home, either trying to get through all the shows on her DVR or reading a good book. On the weekends she loves exploring New York City, looking for new restaurants to try or areas to explore. Allyson is not one to shy away from any sort of adventure. After skydiving and bungee jumping, she is ready to try anything new!

Favorite Quote: “You’re only given a little spark of madness. You mustn’t lose it.” —Robin Williams

Show more...
Contact Allyson
Picture of Patrick Flaherty

Patrick Flaherty

Director, Digital Sales

When you meet Patrick Flaherty, it’s not hard to see that he’s a born Irish storyteller. Patrick loves stories and shows it by taking his wife and three girls to Disney parks whenever possible. Disney sets the bar high for customer satisfaction, and that’s what Patrick also sets his sights on: delivering Wiland’s digital products and services with a smile. What’s more, he aims to elicit one as he makes clients feel he’s an extension of their own staff.

His several decades in direct marketing, another decade in a family business and many years as administrator for a large church add up to a lifetime of experience making his customers smile. Patrick’s love of stories and smiles spills over into all aspects of his life, from volunteering with youth groups to helping nonprofit charities find the support they need to thrive. The Boulder-bred Patrick also smiles through the many magnificent miles of cycling and running in the area. Then come the stories of a true Irishman—which he wisely recognizes as blarney, the talk that aims to charm, flatter or persuade. Service, stories, and smiles: that’s Patrick.

Favorite Quote: “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” —Mark Twain

Show more...

Client Services

Picture of Mark Fleetwood

Mark Fleetwood

Client Services Director

Mark joined Wiland in 2017 after spending over 20 years in circulation management for both consumer and business-to-business publishers. With vast experience conducting direct mail campaigns and working as a jack-of-all-trades within the publishing industry, Mark is deeply conscious of the importance of discovering new, highly responsive marketing audience lists to drive business success.

Mark’s experiences within the publishing sector include directing all circulation activity for a variety of both print and digital magazines, from new business generation to billing and renewal activity, newsstand sales, fulfillment, list management, and brokerage. Mark now brings this multifaceted knowledge to Wiland and aims to immerse himself in driving increased business for clients.

Mark and his wife, both graduates of Indiana University, are proud to have loosed three vivacious daughters out into the world. Mark is a Civil War history buff and lifelong IndyCar racing devotee. He also enjoys tennis and is a fan of greyhound dogs.

Favorite Quote: “You miss 100% of the shots you never take.” – Wayne Gretzky

Show more...
Picture of Deb Hutchens

Deb Hutchens

Client Services Director

Raised an Air Force brat, Deb was born in Germany and lived all over the world with her family of five, which makes her a people person, comfortable wherever she goes. After earning a B.S. in marketing from Illinois State University, Deb was lured by the great weather and breathtaking beauty of the West to Wyoming in 1982. She took MBA-level classes at the University of Wyoming and held jobs at Blue Cross Blue Shield and Unicover. Colorado then beckoned with jobs at Current, Artistic Greetings and Experian, and Deb then joined Wiland seven years ago.

Deb likes things hot. She’s a devotee of hot yoga, and for vacation gathers with her close-knit family in the sweltering heat of Oklahoma in July. Family is paramount to Deb, who is a devoted daughter, sister, and aunt. Deb’s takeaway from yoga is remaining flexible so as to ease into difficult poses. Those same attributes also serve in her life and in her job, which she describes as the perfect blend of analytics and customer service. As an advocate for her Wiland clients, Deb loves it when she can say, “Why yes, we can do that!”

Favorite Quote: “That which does not kill us makes us stronger.” —Friedrich Nietzsche

Show more...
Picture of Katie Kelly

Katie Kelly

Client Services Director

Katie Kelly is a marketing strategist who works with businesses to enrich customer engagement and enhance the consumer journey. Katie brings a little “southern charm” to the west—the Florida native completed college at the University of Alabama with a degree in marketing and a specialization in sales and account management. Upon graduation, she relocated to Denver, CO to pursue a career in data marketing and technology.

Katie has extensive experience in building valuable client relationships, data-driven marketing, and digital technology and applications. Having worked with clients across a wide range of industries, Katie is passionate about designing a flawless customer experience that bonds people to brands. She is skilled at working with clients to understand their overarching business objectives and then implementing a customized solution. Prior to joining Wiland, Katie held account management roles at Epsilon and Verizon Enterprise. In addition to handling day to day communication and activity in these positions, Katie also led large-scale projects including customer segmentation analysis, digital targeting, database enhancements and hygiene, and omnichannel strategy roadmaps.

Katie is an advocate of continuous improvement both at and outside of work. She enjoys hiking, skiing, traveling, yoga, music, and any other activity that requires evolution and challenge. Although she loves living in Colorado, Katie stays true to her roots by rooting on the Alabama Crimson Tide during football season and indulging in BBQ frequently.

Favorite Quote: “It’s not human nature to be great. It’s human nature to survive, to be average and do what you have to do to get by. That is normal. When you have something good happen, it’s the special people that can stay focused and keep paying attention to detail, working to get better and not being satisfied with what they have accomplished.” – Nick Saban

Show more...
Picture of Gregg Kinnes

Gregg Kinnes

Client Services Director

Gregg comes by his direct marketing talents naturally. His grandfather was a postal carrier, and his father was a circulation director.  “My dad had one of those drawing tables, where I would watch him designing his own business reply cards. Cut and paste was real back then.  We used keypunch cards to make Christmas decorations.” After graduating from Colorado State University with an economics degree, he spent many years in circulation, fulfillment and direct marketing – with a little bit of owning a pet store thrown in.

Gregg is an avid fly fisherman, spending many weekends camping in the wonderful western outdoors. His two children have moved out of the house, but he and his wife are not empty nesters – three dogs, two cats, two birds and two fish still live at home.

Favorite Quote: Dum vivimus vivamus – A Latin phrase meaning  “While we live, let us live”.

Show more...
Picture of Jodi Smith

Jodi Smith

Client Services Director

Jodi has spent her entire career in publishing and related industries. She started in telephone customer service at Neodata in 1989. More recently, she worked in circulation at Interweave and F+W Media. She joined the Wiland team in 2015 and is excited to work with a talented group of people who share the same passion for helping Wiland’s clients with honesty and integrity.

Jodi chose to be a single mom when she adopted an 11-year-old girl. Of her daughter she says, “She keeps me young and makes me feel old all at the same time.” She also has a soft spot for her “fur babies,” currently a dog and a bunny.

Favorite Quote: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” —Dr. Seuss

Show more...
Picture of Allison Spetalieri

Allison Spetalieri

Client Services Director

With over 23 years of experience in advertising, marketing, and sales management, Allison brings a passion for partnering with clients to deliver exceptional results to her role as Client Services Director on the Wiland team. In this role, Allison looks to work with clients to drive the achievement of their key organizational goals and objectives through solutions perfectly tailored to what they are working to accomplish.

Allison’s penchant for pushing people to think differently about their business strategies and challenge the status quo has been a trademark of her vast career in managing sales and marketing teams across numerous industries. Bringing a roll-up-your-sleeves attitude and work ethic to all of her interactions, Allison is invested in developing strong relationships with her clients and implementing innovative solutions for them that both increase awareness and drive increased revenue generation for their brands.

A native New Yorker and long-time Virginian, Allison moved with her family to Colorado to take advantage of its ample opportunities for outdoor adventure, from skiing and sailing to hiking, cycling, and exploring the state from behind the wheel of her Jeep.

Favorite Quote: “The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” – Neil Gaiman

Show more...

Product Management

Picture of Will Clayton

Will Clayton

SVP, Digital Product Management

Immersed in the exciting personal computer revolution of the 80s, Will cut his teeth on desktop publishing and computer graphic arts. After earning a bachelor’s degree in education and physics from Brigham Young University and an MBA from North Carolina State University with an emphasis on product innovation and marketing, he developed online storefronts and other early web technology.

He then helped other innovative companies turn ideas into viable marketing tools. Recently, his focus has been on the appropriate, secure use of consumer data for effective marketing; optimization tools for creative, audience and media; cutting-edge technical developments in digital marketing; and the evolution of mobile, local, video and other rapidly emerging digital channels.

Will says his true work and passion is at home, where he helps care for, and learns from, six amazing children. He teaches safety and leadership skills to Boy Scouts and to adult Scout advisers. An accomplished and award-winning Toastmaster, Will stands ready to address any gathering. As our go-to guy on digital, Will expands Wiland’s bandwidth by translating geeky concepts into simple explanations and thorny technical challenges into elegant product solutions.

Favorite Quote: “Real genius is nothing else but the supernatural virtue of humility in the domain of thought.” —Simone Weil

Show more...
Picture of Lia Feldman

Lia Feldman

Marketing Director

Lia’s Colorado roots run very deep. Her great-grandfather settled a mining town south of Boulder around the turn of the 19th century, and her family has been here ever since. After two years at Walla Walla College in Washington state, she headed back to the University of Northern Colorado, where she earned her B.A. in psychology, and she’s been in Colorado ever since.

Lia spent nearly six years in marketing, sales and event planning at the Fort Collins Country Club. Here at Wiland, she manages all aspects of our corporate identity and brand, along with trade show attendance, sponsorships, marketing messaging and strategy, and web content. She flies all over the country for Wiland, but when she’s not doing the traveling she loves, relaxing at her country home at the base of the foothills. She and her husband, Zack, have property with a small flock of chickens, sheep, a couple dogs, and a huge garden. Lia enjoys fishing, boating, hiking and camping, and spending time with family.

Favorite Quote: “Someday is made up of a thousand tiny nows.”

Show more...