Marketing Intelligence Services for Business to Consumer Brands
Our services can be successfully utilized by virtually any national or regional company that sells merchandise or provides services to consumers. Many of the nation's top companies rely on us to help them reach their markets, make sales, and drive business to their web sites. Leveraging our vast consumer database, innovative analytics, and advanced technology, Wiland delivers a comprehensive set of services that help our clients increase ROI, measure results, and produce incremental revenue & profit.
Our B2C services are detailed in numerous discussions of how we serve Multichannel Retailers, Store Retailers, Magazine, Newspaper and Newsletter Publishers, Consumer Services Companies, and Travel & Hospitality Companies, but the services apply and perform for any brand that sells merchandise, provides services, or is marketing to build online traffic.
We Deliver the Right Market
We maintain a cooperative database that is available only to our clients. We use it in conjunction with our proprietary analytics to define the optimum market for a client's products or services. The Wiland database houses billions of transactions from thousands of clients, giving us unprecedented visibility into consumer spending and interests. We know what consumers buy, when they buy, and how they buy. Using this data, we build powerful predictive models to identify and provide our clients highly responsive, high Long Term Value audiences that can be addressed online and offline. Clients connect with these audiences using direct mail programs and through Wiland Digital Solutions™, featuring real-time bidding for display, video, mobile, and social media ads across dozens of networks: Google, Facebook, Yahoo!, and many others.
The Result: Improved Marketing Productivity, Faster Investment Returns, and Better Long-Term Customer Value.
We Optimize Marketing Budgets in Every Channel
Most brands have waste in their marketing budget. Money is spent contacting consumers who aren't responsive. Our predictive models identify the waste and eliminate it before the budget is spent. Clients use our customer modeling, customer reactivation, marketing budget optimization, outside list optimization and other optimization solutions to retain the profitable consumers in existing audiences and get rid of the unprofitable ones. The savings can either fall to our client's bottom line, or can be redeployed to more productive marketing campaigns.
The Result: Fewer Poorly Targeted Advertising Messages; More Revenue & Profit.
We Provide Marketing Intelligence that Drives Better Decisions
Wiland understands the transactional behaviors of virtually all U.S. consumers. This deep intelligence fuels a variety of strategic analytic services—such as Measured Brand Advertising™ and Customer Lifecycle Modeling™—that give clients a competitive edge by enabling profitable, brand-enhancing marketing strategies.
The Result: Better, Smarter Marketing Investments that Propel Long-Term Success.
We Provide Insight that Enables B2C Brands to Know Their Customers Better than Ever Before
We help our B2C clients understand their customers better than ever before. Our vast transactional data spans virtually every spending category—Multichannel Retail, Store Retail, Publishing, Fundraising, Consumer Services and Travel & Hospitality at the detail level This data drives powerful insights that help clients properly position their brands, uncover new opportunities, and make better marketing decisions.
The Result: A Stronger, More Competitive Brand.
How We Help B2C Brands
Using our vast transactional data and innovative analytical techniques, Wiland helps business to consumer brands:
- Affordably acquire new high-LTV customers both online and offline
- Target the most profitable customer audiences in the right channels
- Profitably reactivate lapsed and dormant customers
- Maximize customer value and engagement at every lifecycle stage
- Convert low-value customers into loyal, higher-value core customers
- Eliminate wasted marketing budget by optimizing outside audiences
- Boost response rates and profit from website retargeting with modeled audiences
- Improve marketing ROI with digital/direct mail co-targeting
- Increase retail store traffic, revenue, and customer retention
- Understand existing customers and their spending behavior
- Increase web site traffic and engagement
Delivering the Future
Wiland delivers solutions that help B2C brands become more successful and profitable, both now and in the future. Wiland clients realize immediate bottom-line benefits from our targeted audiences and optimization services. But we also strive to deliver a more profitable future for clients by helping them better understand their customers and markets and enabling them to act on that intelligence. This is the future we are delivering.
What Clients have to say about Wiland...
"…a cornerstone of our success has been our partnership with Wiland. By utilizing Wiland's comprehensive suite of data-based products, we have been able to reduce costs and increase ROI by more accurately reaching our target market. Wiland is truly providing an unparalleled product in the marketplace and we are privileged to have them on our team!"
"With the niche nature of our brands, I'm skeptical of those who claim to be able to find us new audiences, but your models have been absolutely stunning."
"The depth and performance of your custom response models is fantastic. They're the strongest models we've ever tested."
"Your reactivation model beat the others head-to-head and that made a big impact on profitability this year."
"Wiland has been the bright spot in our prospecting, even in a tough year. We always have room for names that work as well as yours did."
"We've evaluated many models but Wiland is the only company that added value to our robust in-house modeling process."
"We really appreciate the way you took our idea and ran with it. Other partners we work with never even approach this level of service and proactive thinking."
Getting Started is Easy
Contact us today to learn more about how you can leverage the power of our comprehensive set of marketing intelligence services for business to consumer brands.