Number and Variety of High-Engagement Rentable Email Lists Growing
Niwot, CO – March 20, 2018 – Wiland’s Ultimate Data Division continues to expand the number of email rental lists available to marketers and fundraisers for their acquisition campaigns. The solution is proving to drive superior response rates in acquisition campaigns by creating connections with highly engaged email responders.
Ultimate Data email lists are built starting with a universe of millions of active, opt-in email addresses. They are created using predictive modeling techniques that segment recipients by their interest in specific topics, causes, issues, and consumer spending categories. This enables marketers and fundraisers to target relevant, responsive prospects in their acquisition efforts.
The segmented email lists are then utilized in fully-managed email campaigns that Ultimate Data deploys on clients’ behalf from one of many interest-specific brands—brands that, together, have earned the trust of millions of active subscribers across the U.S. This approach is proving to be a superior option to typical purchased lists or email append solutions.
“What makes these email lists so effective,” said Ultimate Media VP Brian Oakes, “is that they consist of individuals who have come to trust the reputation of the Ultimate Data brand and sending domain behind the sponsored emails that are sent on our clients’ behalf.”
This reputation-based approach to email marketing drives highly qualified traffic to a client’s landing pages of choice where prospects can then be converted into direct contacts for future marketing or fundraising. The email’s content and creative are up to the client using the list, as well as the landing page where prospects are directed for conversion to become new customers/donors/subscribers.
Interested parties can visit https://wiland.com/channels/email/ to learn more.