Phil Wiland Inducted into Boulder County Business Hall of Fame
Niwot, CO – June 4, 2019 – We are excited to announce that our Chairman and CEO Phil Wiland has been inducted into the Boulder County Business Hall of Fame.
Founded in 1992, the Boulder County Business Hall of Fame is dedicated to the encouragement of business excellence in Boulder County. Hall of Fame inductees are individuals who have displayed the highest level of ethics in their business dealings. Their efforts in business have resulted in immediate and long-term community-wide economic and social benefits.
Having launched and sold multiple successful companies in the Boulder area, Phil has been a pillar in the community, setting a high standard of integrity, innovation, and company culture. For this and many other reasons, the company is a repeat winner of the Denver Post Top Places to Work award.
Beyond his local influence, Phil is a nationally recognized marketing pioneer. In the 1980s, as the founder of Wiland Services, he developed the first artificial intelligence merge/purge system and the first national directory of postal carrier routes (before the US Post Office even had one). He also pioneered the automated production of sophisticated statistical marketing audience models.
In 1992, Phil established a new catalog company located in Longmont that included the flagship Colorful Images catalog. The following decade saw the company launch six additional titles and acquire another.
The use of transaction data and predictive modeling in his 1992 catalog business led to the launch of his current company, Wiland, Inc., in 2005. The company has enjoyed explosive growth from a small start-up to being the industry leader in market share, innovation, and client loyalty. The company currently has more than 200 employees located in Colorado, and another 30+ working in offices across the country.
Phil takes special interest in helping others on their career paths. Because of this, each year Wiland hires local university graduates and others, introducing them to data-driven marketing. Dozens of industry veterans who started out working for Phil are now among the leaders in advertising and marketing technology. He is a highly sought keynote speaker at marketing conferences and continues to mentor and advise leaders in the industry.
Phil’s success, as he mentioned at the Hall of Fame induction, can be summed up by the sign outside his office that reads: “Work Hard and Be Nice.”