Introducing CLEAR Advantage™

A powerful new approach for building high-volume, highly responsive acquisition audiences

At Wiland, we are always pushing the limits of technology to produce better results for our clients. Our latest development is a powerful new audience modeling platform called CLEAR™—and it represents a quantum leap in Response Prediction Technology™. The first new product built from this revolutionary platform is CLEAR Advantage™, a response modeling solution that can significantly improve the performance and profitability of high-volume acquisition campaigns.

CLEAR Advantage™ analyzes myriad transactional data points and integrates hundreds of machine learning processes. It detects relevant interactions within our vast consumer and donor data in order to systematically construct custom, client-specific variables that predict prospect responsiveness.

In addition to finding highly responsive new prospects, the CLEAR™ modeling platform has also proven to predict non-responsiveness with great precision. The result is a new level of marketing efficiency that reduces wasted marketing spend and drives improved acquisition campaign ROI.


What CLEAR Advantage™ Can Do For You:

1. Increase Prospect Audience Volume

With CLEAR Advantage™ you can be selective about the prospects you promote, yet do so at large scale. CLEAR™ finds multiple subsets of highly responsive new names that other methods can miss.

2. Produce More Initial Revenue

CLEAR Advantage™ optimizes marketing to achieve immediate revenue gains in acquisition campaigns. Extensive testing identified a 28% median lift at the top of CLEAR Advantage™ models compared to other modeling methods.

3. Maximize Long-Term Value of Newly Acquired Customers/Donors/Subscribers

CLEAR Advantage™ enables you to identify, reach, and begin building relationships with high-value customers, donors and subscribers who will transact again within shorter time frames…and for years to come.

4. Improve Acquisition Marketing Efficiency

When tested against other modeling solutions, CLEAR Advantage™ identified up to an additional 24% in waste associated with non-responsive names that could be eliminated, thus reducing the cost of acquisition campaigns.

5. Enable Faster, More Accurate Depth Testing

CLEAR Advantage™ models pinpoint subsets of prospects which, in combination, form a large unified pool of names that can be depth tested to find the maximum number of profitable segments.

6. Eliminate Marketing Budget Waste

CLEAR Advantage™ enables you to assess the quality of rented and exchange names used in your acquisition efforts and optimize them for maximum performance.

Interested in learning more?

Talk to your Wiland representative or fill out the information request form below to learn how CLEAR Advantage™ fits into your current acquisition strategy.