New customer growth is the most common measure of a brand’s success. It drives revenue growth, market share, and company value.
The problem is that acquisition marketing can be expensive.
Poorly targeted media is not just a waste of money—it represents missed opportunity. Even with the best-funded marketing budget, prospect marketing must deliver high ROI and sustainable customer acquisition costs (CAC).
So what’s the best way to affordably acquire customers with the highest likelihood to engage with your brand—consumers who will become real spenders, not just shoppers?
It all begins with identifying individuals who are uniquely predisposed to spend with your brand and being able to do so on a large scale, reaching them before your competitors even know they are in-market.
Advertisers looking for this kind of first-mover advantage rely on Wiland to deliver audiences that are custom-crafted to drive the most successful acquisition campaigns.
Wiland has more consumer spending signals than any other audience provider. With the most advanced, AI-enabled response prediction platform, we’ll equip you with ultra-responsive audiences for your campaigns across all addressable channels and devices including display, direct mail, mobile, social, video, and advanced television.
The first step? Let us create a brand-unique audience to use in your next campaign. It’s easy and quick to get started. You’ll see a remarkable lift in results with your next campaign, and then we will partner with you to continually optimize for even better performance.
For even more solutions, please contact a Wiland representative today.
We’ll craft the perfect brand-unique audience to accelerate your customer acquisition efforts, and have it ready for your next campaign.