Post-Merge Optimization

With direct mail costs rising so significantly, your customer acquisition campaigns must be as productive and cost-effective as possible. So how do you avoid the risk of wasting precious marketing dollars on unresponsive names? How do you focus on reaching only the people with the highest likelihood to spend with your brand?

Post-Merge Optimization is helping brands in all categories gain significant direct mail savings while achieving higher-performing customer acquisition. By empowering direct mailers to remove their lowest-performing names from their mailings, Wiland is helping them realize:

Higher Response Rates

Significant, Immediate Cost Savings

Eliminated Marketing Waste

How Wiland’s Post-Merge Optimization Works

Send Your Net File to Wiland Prior to Mailing		Wiland Applies AI-Enabled Predictive Modeling Leveraging Our Vast Customer Data to Rank Names		Retain Your Best Names and Drop Your Worst Names		Mail Your Optimized List While Retaining or Redirecting Savings to More Effective Audiences or Channels

What could your organization do with thousands of dollars in campaign cost savings?

The money you’ll save can be reinvested to:

• Reach additional higher-performing audiences
• Pair direct mail campaigns with digital co-targeting
• Test other new marketing channels
• Test new package and offer types

…and much more!