Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting.
That’s where Wiland PersonaBuilder™ comes in. The world’s most powerful persona creation tool, PersonaBuilder seamlessly connects persona creation to audience activation. Leveraging unmatched data sources and sophisticated AI-driven predictive modeling, PersonaBuilder makes it easier than ever to understand and reach your clients’ best prospects and customers at large scale—and with the most impressive results.
The intuitive PersonaBuilder application enables you to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data. These custom personas can then immediately be converted into audiences ready for activation in digital advertising campaigns. By closing the gap between your strategy and media buying teams, the insights you gain become actionable in the form of large, highly responsive audiences ready to activate across all platforms, channels, and devices.
For even more solutions, please contact a Wiland representative today.
Personas created using the application are analyzed to produce high-performance audiences that can be delivered to any leading DSP, walled garden, or other platform for activation.
Contact us today to schedule a demo. See for yourself how PersonaBuilder will help you better understand your customers and reach your best prospects.