Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting.
That’s where Wiland PersonaBuilder™ comes in. The world’s most powerful persona creation tool, PersonaBuilder seamlessly connects persona creation to audience activation. Leveraging unmatched data sources and sophisticated AI-driven predictive modeling, PersonaBuilder makes it easier than ever to understand and reach your clients’ best prospects and customers at large scale—and with the most impressive results.
Bridge the gap between your strategy and media buying teams
The intuitive PersonaBuilder application enables you to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data. These custom personas can then immediately be converted into audiences ready for activation in digital advertising campaigns. By closing the gap between your strategy and media buying teams, the insights you gain become actionable in the form of large, highly responsive audiences ready to activate across all platforms, channels, and devices.