As all fundraisers know, acquisition marketing can be expensive. So it has to be effective at generating superior response rates and bringing on new, high-value donors.
Poorly targeted marketing not only represents missed opportunity, but your organization’s reputation is impacted by your fundraising efficiency. That’s why only a rigorous, data-driven approach to acquisition campaigns can deliver the high ROI and appropriate cost per acquisition (CPA) necessary to fuel sustained success.
So what’s the best way to affordably acquire new donors with the highest likelihood of giving to your charitable or political nonprofit? It all begins with identifying large universes of individuals with unique propensity to give to your organization. Fundraisers looking for this kind of advantage rely on Wiland to deliver audiences that generate high initial response rates and also deliver high lifetime value donors who give over and over again.
Wiland has more spending and donation data than any other audience provider. Through our AI-enabled response prediction platform, we analyze this massive data to deliver ultra-responsive audiences for your donor acquisition campaigns. These audiences can be activated across all addressable channels and devices including: display, direct mail, mobile, social, video, email, and advanced television.
The first step? We’ll create a fully custom, brand-unique audience to use in your upcoming campaigns. It’s fast and easy to get started. You’ll see remarkable lift in results, and we will partner with you to continually optimize for even better performance.
For even more solutions, please contact a Wiland representative today.
We’ll craft the perfect audience to fuel your donor acquisition efforts and have it ready for your upcoming campaigns.