Personas Made Actionable

Donor personas have long provided a way to understand and segment donor cohorts. But fundraisers have struggled to make personas actionable when it comes to real-world media targeting.

That’s where Wiland PersonaBuilder™ comes in. The world’s most powerful persona creation tool, PersonaBuilder seamlessly connects persona creation to audience activation. Leveraging unmatched data sources and sophisticated AI-driven predictive modeling, PersonaBuilder makes it easier than ever to understand and reach your best prospects and donors at a large scale—and with the most impressive results.

Bridge the gap between your strategy and media buying teams

The intuitive PersonaBuilder application enables you to create robust, detailed prospect and donor personas based on relevant, continuously refreshed data. These custom personas can then immediately be converted into audiences ready for activation in digital fundraising campaigns. By closing the gap between your strategy and media buying teams, the insights you gain become actionable in the form of large, highly responsive audiences ready to activate across all platforms, channels, and devices.

How it works:

Personas created using the application are analyzed to produce high-performance audiences that can be delivered to any leading DSP, walled garden, or other platform for activation.

PersonaBuilder equips nonprofits and agencies to:

  • Gain deep, rich insights that fuel winning prospect engagement strategies
  • Visualize and analyze multiple dimensions of your donors’ and prospects’ unique characteristics
  • Easily compare personas for optimal audience segmentation and personalization
  • Streamline the process for persona creation and audience activation
  • Reach large universes of responsive donors likely to give now and provide high long-term value
  • Quickly create and deliver custom audiences that outperform syndicated segments
  • Target media more accurately for higher Return on Ad Spend (ROAS)

Discover the Power of Wiland PersonaBuilder

Contact us today to schedule a demo. See for yourself how PersonaBuilder will help you better understand your donors and reach your best prospects.

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