Targeted, Data-Driven Solutions
for Political Fundraisers

It has become axiomatic in recent years that the political organization with the best data and analytics wins. Intelligence-driven marketing and fundraising requires the best data, the best custom audience modeling and the ability to deploy appeals in all channels.

Wiland can help. Many of the nation’s leading political organizations benefit from our unique ability to predict the response behavior of prospective donors, active donors, and even lapsed donors who can be cultivated to give again.

Our experience in political cause-related marketing and fundraising is your guarantee that we not only have the talent and technology you need—we also understand political fundraising form the ground up. Our intelligence-driven solutions enable you to connect your appeals to the issues that our vast data shows matter most to multiple sub-segments of your audience. The result? Higher response rates, increased revenue, and elimination of wasted marketing spend.

In an environment as competitive as political fundraising, sustained success depends on having a data partner that understands your vision—a partner that can leverage the most relevant data and superior predictive analytics.

Donor Acquisition

Find prospective donors who are the most likely to respond to your appeals. Wiland’s predictive analytics and modeling solutions identify the best prospects from within our vast database of 235 million American. You can acquire new donors affordably and maximize the return on investment of every acquisition campaign.


Increasing Revenue from Current Donors

Our vast data and analytics equip you to concentrate your resources on the most promising donors on your housefile—especially those who the data suggests can be converted to become high lifetime value (LTV), multi-contribution donors. We also help you avoid the cost of continuing to pursue donors who the data suggest will not be likely to give again.


Targeted Email Fundraising

We deploy email fundraising campaigns for our political clients that break through the clutter and resonate with the recipients, putting your message in front of prospective new donors who have a proven history of making repeat donations.

Our proprietary data enables targeting donors based on a wide range of issues and affinities. This insight enables us to create a custom audience for your email appeals to quickly bring in responsive new donors who then become part of your own house list.

Our email marketing solution supports multivariate testing of message, creative and subject lines within the same campaign. You will have the confidence that you are reaching your target audiences with the most compelling combination of content and creative to move them to action. The result is an affordable, effective solution with tremendous return on investment.


Digital Solutions for Political Fundraisers

Reach your ideal audiences—both prospects and donors—when they are online. Wiland’s Custom Digital Audiences™ and Managed Display Campaigns bring a refreshing level of transparency, precision, and measurability to programmatic ad buying. Custom Digital Audiences™ can be delivered to your in-house digital team or your agency for deployment across numerous DSPs and ad networks.

If you are looking for a turnkey, fully-managed solution, Wiland’s Managed Display Campaigns deploy highly targeted ads across our vast network that includes Facebook, Google, Yahoo, MSN and many others. These campaigns are continuously monitored and optimized for response, and you receive detailed reports on performance.


Reactivating Lapsed Donors

We can identify the inactive donors on your housefile who are most likely to give again, based on recent, relevant activity as observed elsewhere in the Wiland Cooperative Database. We can also identify those who do not merit further marketing investment, reducing waste and increasing ROI. On the other hand, we have the ability to isolate promising opportunities even among chronic non-responders on your house or suppression lists—individuals who our data proves can be cultivated to give again.


Housefile Optimization Services

Focus your fundraising efforts and budget on the donors on your file who are most likely to respond to your next appeal. Our proprietary Response Prediction Technology™ determines which customers on your housefile have the greatest potential lifetime value. We will identify donors you currently market to who are not likely to respond, yet also find inactive donors who will give again.


Marketing Budget Optimization™

Increase the efficiency of your acquisition efforts. By minimizing marketing waste, you will realize higher campaign performance and superior results. Our predictive, multi-model methodology illuminates the top-performing names—and, equally important, identifies the weakest names—within your net file. This enables you to replace underperforming names before you mail with more responsive Wiland names—high long-term value prospects who will make multiple purchases/donations. You also have the option to reduce mailing size with the savings going to your bottom line or funding marketing in other channels.


Optimal Ask

Utilizing an optimal “ask string” in direct mail efforts is crucial to the success of housefile fundraising. Wiland has developed a proprietary algorithm that uses all the data in the Wiland Cooperative database, including past giving activity with your cause, to pinpoint an optimal series of dollar requests for each of your donors, thereby increasing net money raised.


Major Donor Probability Scoring

Many of our nonprofit clients operate a special program for major donors. If you are planning a special high-dollar appeal, we can identify the donors on your file with the highest giving capacity based on the overall donation activity observed within the Wiland Cooperative Database, as well as transactional and demographic characteristics, thus enabling you to initiate special, highly personalized communication efforts.


Mid-Level Donor Probability Scoring

Fundraisers know that while major donors deserve special in-person engagement, it is mid-level donors whose cultivation represents a tremendous source of sustainable revenue. Our predictive modeling can identify the donors on your housefile or other lists who have the propensity and ability to give at significantly higher levels than average. And because these mid-level donors can be reached more cost-effectively than major donors, you can realize tremendous marketing ROI.

Getting Started

Targeted, Data-Driven Solutions for Political Fundraisers. Contact us to learn more!

Political: Team

Division Leadership

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Rob Reger

President, Cooperative Database Division

Rob brings 28 years of direct marketing experience to Wiland’s Ultimate Data Division team in his role as Senior Vice President, Solutions and Insights. Having specialized during the last 10 years in leading account management and business development teams, Rob has extensive experience serving clients across industries, working with them to leverage data to build stronger relationships with prospects and customers and increase their marketing precision and performance.

Prior to joining Wiland, Rob held leadership positions in both data-centric and creative roles at companies including Epsilon, Datamark, Inc., Amrion, Inc., American Family Publishers, Rodale Publishing, and Prentice-Hall/Simon and Schuster. An active member of the direct marketing governance community, Rob has been part of the Data & Marketing Association (DMA) Ethics Operating Committee since 2009, having served as Chair in 2015 and 2016. Rob is also a five-time DMA Echo Award Judge and has served on the Board of Trustees for DMA’s Marketing Edge Organization.

Outside of work, Rob enjoys skiing, fitness, yoga, and adventure motorcycling. He enjoys spending time with his family and being out on his bike whenever possible, including while doing charity fundraising work as a brand ambassador for the nonprofit organization Backcountry Discovery Routes.

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  • Phone: (303) 485-8686
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Dan Wells

Division Vice President, Nonprofit

Dan is that rare breed of cat who knows how to listen to others. In a world of talkers, Dan stands out. It’s his innate ability for empathetic listening that makes him so good at what he does; and what he does is create success for our clients. Early on, he helped grow Merkle in his five years there, and before that, he helped form KnowledgeBase Marketing.

Dan has now devoted himself for 30+ years to serving the nonprofit world. He began his career with Wiland Services handling the accounts of many of the nation’s top nonprofits. Later, he helped launch Wiland Inc.’s fast-growing nonprofit division. Today, he helps organizations fulfill their missions by delivering responsive, optimized donor audiences using sophisticated analytics and proprietary modeling, and then reaching these donors through highly effective digital and direct mail marketing solutions.

Having grown up in Maine, Dan actively searches for great adventures to challenge him physically and mentally. His passion is to apply that same fearlessness and confidence of dealing with physically challenging situations to equipping marketing executives to address the evolving challenges of a digital, multichannel world.

Favorite Quote: “Nobody cares how much you know until they know how much you care.” —Theodore Roosevelt

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New Business Development

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Charles Cadigan

SVP, New Business Development

Charles began his career in the nonprofit sector over 30 years ago. From the high-energy first days of three start-ups to senior positions at some of the industry’s most innovative and respected companies, he has worked with and for some the very best organizations helping to solve the world’s most critical challenges. His leadership roles within the nonprofit sector have included chairing committees of the Direct Marketing Association, both regionally and nationally, along with the Association of Fundraising Professionals.

His skills and expertise have been honed at some of our industry’s leading data providers: TransAmerica Marketing, Epsilon, Acxiom, and Frontline Data. This experience gives him a unique perspective when helping Wiland clients with our highly successful fundraising and marketing solutions.

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Marcus Shibler

VP, New Business Development

Marcus brings his long-held dedication to supporting his clients’ fundraising success to his role as Vice President of New Business Development with Wiland. Working with political candidates and organizations to meet and exceed their fundraising goals, Marcus treats his clients like they are family and works to foster client relationships built on the shared pursuit of furthering their missions.

A California native, Marcus has diverse experience in managing successful, large-scale fundraising and political campaigns. A graduate of UC Davis, Marcus has focused his career on driving donor engagement for political organizations, strategically managing multi-million dollar campaigns, and employing digital marketing solutions to foster fundraising growth. In his role with Wiland, Marcus looks to boost his clients’ success and the reach of their missions through innovative, highly targeted marketing solutions.

Outside of work, Marcus is an avid foodie known for his expert recommendations on where to find the best food and drinks in the Washington, D.C. area. He also enjoys gourmet cooking, cycling, hiking, and exploring all the exciting sites the nation’s capital has to offer.

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Aaron Smith

Director, Digital Sales

Having summited 36 of the 54 mountains in Colorado that top 14,000 feet, it’s safe to say Aaron is one who strives to take it to the top. He’s taken it to the top in other ways, too. Since 2000, he’s been involved in Colorado politics. He worked at the state Capitol as an aide to six legislators, and he has lent his skills to numerous campaigns and two political organizations. He has been elected a delegate to the Republican State Assembly, County Assembly and Congressional Assembly multiple times. More notably, he served with U.S. Rep. Marilyn Musgrave as program director and district director for five years.

He previously ran his own practice with Prudential and served as a retirement consultant with TIAA-CREF. In addition to mountain climbing, the native Coloradoan also loves to hike, bike, and spend quality time with his family. Aaron is on terra firma here at Wiland, noting that the work he’s involved with brings him a tremendous amount of satisfaction, as does the privilege of working alongside many great people and clients.

Favorite Quote: “There is no limit to the amount of good you can do if you don’t care who gets the credit.” — Ronald Reagan

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Client Services

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Roger Hiyama

SVP, Client Services

Roger has always loved working with numbers. He remembers the fourth grade math competitions with the chalkboard race to solve the problem. As a child, Roger would listen to the radio of his favorite Denver Bears or Denver Rockets broadcast, tracking such player stats as hits and shots made and then quickly calculating percentages like batting average, field goal and free throw percentages. Today, he methodically captures crazy stats on his golf scorecard to understand tendencies and focus on areas needing improvement.

In his professional life, numbers, data patterns, and the development of audience strategies to solve puzzling business challenges have defined Roger’s career and now his focus at Wiland.

For the past three decades, Roger has focused on data management, data analytics, email marketing, statistics and predictive modeling, insights, and marketing strategy. Over the past 12 years, he’s held senior leadership positions with direct response marketing agencies Merkle, Moore DM Group and Russ Reid Company, combining data-driven strategy with award-winning creative services to raise the funds necessary to help nonprofit organizations change the world.

Roger was born and raised in Colorado where upon graduating from CU-Boulder, he started his career with Wiland & Associates in 1982. He moved to the East Coast in 1983 and now lives in Alexandria, VA with his wife and three daughters. In addition to providing “taxi service” for ballet, horseback riding, and team sports activities, Roger still enjoys an occasional round of golf, a movie date night, and following his favorite teams—the Denver Broncos and the Washington Nationals.

Favorite Quote: “If you always do what you’ve always done, you’ll always get what you’ve always got.” —Henry Ford

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John Ernst

VP, Solutions and Insights

John is a 20-year veteran of the direct mail and nonprofit industries. He earned his bachelor’s degree in marketing and English from St. Thomas University, where he also ran track and played soccer.

John started his career as an account executive at Novus. In that role, John represented clients such as Mason Shoe Company and NordicTrack. In 1996, he moved to ParadyszMatera, where he started as an account director.

Over the next 14 years, John worked his way up to senior vice president and helped build the company’s nonprofit division into its largest producer of revenue. Along the way, he brought in major new nonprofit clients such as the Salvation Army and the Veterans of Foreign Wars, thanks in large part to his integration of modeling and analytics into client strategic services. In 2010, John became chief strategy officer for Paradysz + PM Digital, a role in which he oversaw analytics, business development, digital strategy, and client program management.

John, a Minnesota native, has two daughters and a son with his wife, whom he describes as “my rock and my running partner.” His daughters share his love of soccer, and he lives vicariously through his son’s electric guitar prowess. In his free time, John coaches youth soccer and volunteers as a mentor to young players. He also loves to run and spend time camping when the Minnesota weather permits it.

Favorite Quote: “Imagination is more important than knowledge.” – Albert Einstein

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Jonathan Burrell

Client Services Director

In his role as Client Services Director with Wiland, Jonathan leverages his natural curiosity and analytical mindset to bring innovative marketing solutions to his clients. Committed to working with political organizations to increase their success through intelligence-driven marketing solutions, Jonathan brings his instinctive problem-solving skills and a drive to build lasting, trusting client relationships to all of his interactions.

After graduating with a degree in biochemistry from Bob Jones University, Jonathan received his M.B.A. from Clemson University, focusing on gaining a deep understanding of business practices and how to strategically overcome business challenges. In his role with Wiland, Jonathan looks to translate his scientific background into an analytical approach to help his clients find the best solutions possible for more efficient, more effective marketing to drive the success of their organizations.

Outside of work, Jonathan is an art enthusiast and enjoys spending time outdoors and playing soccer.

Favorite Quote: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

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Terri Griffith

Client Services Director

Terri began her career providing a cheery voice on the telephone while assisting magazine subscribers with address changes and missing copies. But the upbeat Midwesterner leveraged this experience and her drive to help people to work her way up the ranks of client services to the managerial level, and she now brings that same cheery voice and her tremendous commitment to customer service to her role as Client Services Director with Wiland.

Working with Wiland’s nonprofit industry team in Washington, D.C., Terri relishes in fulfilling the needs of her many nonprofit clients and in the relationships she’s built with them. With a wealth of experience working directly with publishers and in direct mail specifically with Neodata, Terri strives to understand the needs of her clients so she can offer them the best possible solutions to their challenges, with the ultimate goal of surpassing their expectations.

When she’s not at work, Terri can be seen handing out T-shirts at local charity races, serving as an usher at the theater, or putting fresh paint on a Habitat for Humanity house—that is when she’s not cooking, traveling, or cheering on her beloved Kansas City Chiefs.

Favorite Quote: “Logic will get you from A to B. Imagination will take you everywhere.” —Unknown

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Bart Lillie

Client Services Director

Seemingly endless amounts of energy and creativity drive Bart to live “All In” with every aspect of his life. Being “All In” means more than “risking it all”; for Bart, it means being engaged and intentional. This plays out through honesty and communication with people, analysis and storytelling with data, and constant innovation with processes. Bart lives to find a better way, in his own life and in the world around him.

With roots in the Midwest, Bart attended the University of Michigan in order to march with the 225 members of Michigan’s Marching Band. After college, passion guided Bart’s career into the nonprofit sector, where he led teams around the world for more than a decade. Returning to the US, he landed in Colorado and began his co-op career, becoming a Certified Direct Marketer. Bart automated data systems and visualized metrics with no lack of opportunity to foster better ways. In his current role at Wiland, Bart is excited to partner with his nonprofit clients and help them find better data and marketing solutions so that they are able to tell their story to the largest audience available.

Married for 17 years with two kids, Bart considers his family the most important aspect of life. He enjoys dating his wife, Jenni, by following their spontaneous wanderlust through the foodie culture. As a dad, he has volunteered as an official for his daughter’s USA Swimming meets and coached his son’s soccer exploits. Outside of his home, Bart has served on the ground with an NGO in Afghanistan, volunteered as a photographer for Habitat for Humanity, and currently guides fathers as they engage their sons/daughters on expeditions with Restoration Project.

Favorite Quote: “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” – Heraclitus

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Angela Newsom

Client Services Director

In a delightfully understated way, Angela talks about being married to an amazing man (they have five grown children), working full time, and somehow not having a lot of spare time. What would be surprising is if she were to have any.

Born and raised in the Midwest, Angela can lay claim to having two “grandpa pastors” in that both her parents were “PKs” (pastor’s kids), so she and her three younger brothers were brought up in a sometimes strict but always loving household. Angela grew up in Kansas and Missouri, moving often thanks to her dad’s job with JCPenney. The family landed in Colorado during her senior year in high school, and she spent the next 27 years there raising her own family. She and her husband now reside in beautiful Alexandria, VA.

Angela has been in the direct mail and publishing industry for 15 years and loves being part of the Wiland team. She especially appreciates being with a company that places employees and clients at the top and always operates with integrity. Angela and her husband love to vacation in Florida, choosing a different spot to visit each year and planning for retirement, which, fortunately for her clients, is a very long way down the road.

Favorite Quote: “I will not follow where the path may lead, but I will go where there is no path, and I will leave a trail.” —Muriel Strode

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Julie Treadman

Client Services Director

It all started with a mouse. Julie’s belief in exceptional customer service is rooted in the Walt Disney College Program and their leading approach to service excellence. You will always find her polished, professional, and still doing the Disney point.

Julie moved from Walt to Washington in 2000, when she decided to apply her skills in politics. She started at the Republican National Committee and held a variety of positions from research analyst to political coordinator. Julie later served as a political appointee at the US Department of Commerce, improving services for trade specialists and US companies focused on maximizing their export potential. From there, she spent more than seven years with FLS Connect as an Account Executive responsible for developing and executing voter contact programs. Just prior to Wiland, she was Director of Special Projects with Aegis Strategic, where she managed the boards and commissions program and voter contact services, among other responsibilities.

Julie was born and raised in St. Peters, MO and earned her Bachelor’s from Northwest Missouri State University. She enjoys cooking, trying the latest new restaurant, spoiling her niece and nephew, football, and way too much HGTV. Julie resides in Alexandria, VA.

Favorite Quote: “All our dreams can come true, if we have the courage to pursue them.” Walt Disney

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Product Management

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Dave Brown

SVP, Product Management

Dave is passionate about learning and exploring, both at work and in his personal life. He loves to challenge his own ideas and notions, always seeking to improve. These traits, coupled with his love of facts and statistics, drew him to direct marketing some 20 years ago; and these virtues are brought to his role at Wiland, where he oversees product development and marketing for the many vertical markets that Wiland serves.

Before joining the company, Dave spent nearly a decade in senior marketing positions at multi-brand catalog retail companies including Astral Direct and Concepts Direct. He also has significant service-side experience, having worked with major direct-marketing clients at EDS, the Polk Company and Prime Response.

Dave graduated from Fort Lewis College in Durango, Colorado, and from the University of Colorado at Boulder, where he received his MBA and, more importantly, met his wife. Having lived in Springfield, Missouri for a number of years near the beautiful Ozark Mountains, Dave and his family have returned to Colorado where the much larger Rocky Mountains form the iconic western skyline. When not developing new marketing solutions for our clients, Dave enjoys watching his teenage son and daughter play competitive soccer, traveling to lands near and far, and, of course, exploring.

Favorite Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” —Mark Twain (attributed)

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Will Clayton

SVP, Digital Product Manager

Immersed in the exciting personal computer revolution of the 80s, Will cut his teeth on desktop publishing and computer graphic arts. After earning a bachelor’s degree in education and physics from Brigham Young University and an MBA from North Carolina State University with an emphasis on product innovation and marketing, he developed online storefronts and other early web technology.

He then helped other innovative companies turn ideas into viable marketing tools. Recently, his focus has been on the appropriate, secure use of consumer data for effective marketing; optimization tools for creative, audience and media; cutting-edge technical developments in digital marketing; and the evolution of mobile, local, video and other rapidly emerging digital channels.

Will says his true work and passion is at home, where he helps care for, and learns from, six amazing children. He teaches safety and leadership skills to Boy Scouts and to adult Scout advisers. An accomplished and award-winning Toastmaster, Will stands ready to address any gathering. As our go-to guy on digital, Will expands Wiland’s bandwidth by translating geeky concepts into simple explanations and thorny technical challenges into elegant product solutions.

Favorite Quote: “Real genius is nothing else but the supernatural virtue of humility in the domain of thought.” —Simone Weil

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Wells Spence

VP, Product Management

Throughout his career, Wells’ core mission has been to help companies thrive by identifying their challenges and building solutions that fuel success. He brings this same results-oriented outlook to his role as Vice President of Product Management at Wiland.

After graduating from Amherst College in his native New England, Wells began his over 20-year marketing career at direct marketing powerhouses The Danbury Mint and Time Life. More recently, he’s helped companies like The Discovery Channel, Time, Inc., and EBSCO succeed by leveraging data and digital platforms to engage audiences and by leading multi-channel integration initiatives. As part of the Wiland team, Wells enjoys having daily opportunities to use his multifaceted experience to support clients and colleagues alike.

As a recent Colorado transplant, Wells’ top hobby has been gaping awestruck at the Rocky Mountain vistas with his wife and two sons. He also enjoys jogging with his dogs, cheering on and coaching his lacrosse-obsessed sons, and relishing the unfolding of each day with family and friends.

Favorite Quote: “It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein

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Lia Feldman

Marketing Director

Lia’s Colorado roots run very deep. Her great-grandfather settled a mining town south of Boulder around the turn of the 19th century, and her family has been here ever since. After two years at Walla Walla College in Washington state, she headed back to the University of Northern Colorado, where she earned her B.A. in psychology, and she’s been in Colorado ever since.

Lia spent nearly six years in marketing, sales and event planning at the Fort Collins Country Club. Here at Wiland, she manages all aspects of our corporate identity and brand, along with trade show attendance, sponsorships, marketing messaging and strategy, and web content. She flies all over the country for Wiland, but when she’s not doing the traveling she loves, relaxing at her country home at the base of the foothills. She and her husband, Zack, have property with a small flock of chickens, sheep, a couple dogs, and a huge garden. Lia enjoys fishing, boating, hiking and camping, and spending time with family.

Favorite Quote: “Someday is made up of a thousand tiny nows.”

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