Nonprofits

Nonprofit Data Analytics

You Make the World Better. We Make Your Fundraising Better.

Every day, thousands of America’s most respected nonprofits rely on Wiland to help them reach large universes of high-value donors—people who respond to appeals now, and who will give multiple gifts in the future. We are the most trusted partner to nonprofit fundraisers for one simple reason: we deliver the best results, year after year.

 

 

Acquiring New Donors and Reactivating Lapsed Donors

Through unrivaled donor data and insights—the largest donor database for nonprofits in America—combined with our AI-enabled response predictive modeling platform, we help you improve the performance of your donor acquisition campaigns across all addressable channels and devices including display, direct mail, mobile, social, video, email, and advanced television.

We also have sophisticated tools for optimizing the revenue potential of your current donor relationships as well as an AI-driven methodology for reactivating lapsed donors most likely to re-engage.

The result? More high-quality new donors that reduce acquisition costs and dramatically increase donor lifetime value.  And that means increased revenue to fuel your mission.  The most effective coop solution is Wiland!

Elevate Fundraising Strategy with Giving SignalsTM

Introducing, Wiland’s GivingSignalsTM. It’s an extraordinary collection of ready-to-use donor insight variables developed using the highest quality and largest donor database in America and using the most innovative data science and AI-approaches in our history! We’ve developed GivingSignals variables to meet your most pressing needs – helping you identify the best donor audiences that map to your existing high touch cultivation and fundraising programs,

Rather than mailing every single donor 15 to 20 times per year in your regular cultivation and retention track at a cost of over $10 per year, GivingSignals will help you identify the individual donors who you should focus on the most to drive donor lifetime value.

You’ll have full year access to over 10 Donor Signals for less than the postage cost of a single mailing piece – we’ll update the scorings every 6 months for existing donors and provide timely scoring of any new to file names on a monthly basis.

Wiland’s GivingSignals provides donor insight variables only found at Wiland and developed by the same company that you’ve trusted with your new donor acquisition and lapsed donor fundraising efforts.

You don’t need a statistician or data scientist — we’ve done the work for you.

What makes GivingSignalsTM different?

  • Powered by billions of dollars of real 1st party donor and consumer behavior
  • Driven by the largest donor database in America
  • Easy to use and adaptive to meet your CRM needs
  • Segment and analyze donor behavior with Wiland AI-powered insights that map to your existing high-touch cultivation programs
  • Incorporate seasonality predictor signals to help modify contact cadence and frequency and thereby saving you valuable marketing resources
  • Understand Share of Charitable Wallet as a valuable prospect research tool to identify new opportunities and fine tune existing efforts
  • Quick turnaround data append service
  • Propensity and giving capacity indicators to identify your best candidates for high-touch cultivation and upgrade efforts to drive increased giving for:
    • Monthly sustainers
    • Mid-level giving
    • Major gifts
    • Donor Advised Funds
    • Planned giving

Target Smarter. Grow Faster.

Put the power of our brand-level spending data and response prediction technology to work in your next campaign.

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  • How can we help today?

Wiland helped us identify which lapsed donors would be the most likely to respond to future appeals. The precision with which we’ve been able to find lapsed donors has had a profound effect on our marketing and overall profitability.”


Director of Marketing