Intelligence-Driven Solutions
for Nonprofit Fundraisers

 
Nonprofit fundraisers have long known the power of data to fuel effective fundraising. But with more and more data, comes the challenge of leveraging it effectively. That’s where Wiland can help. Our intelligence-driven solutions improve response rates, increase revenue, and eliminate waste. Hundreds of the nation’s leading nonprofit organizations benefit from our unique ability to predict the response behavior of prospective, active, and lapsed donors. By delivering highly responsive audiences for deployment in fundraising campaigns, both offline and online, we are enabling our nonprofit clients to meet and exceed their most ambitious fundraising objectives.

If you are in the nonprofit sector, we know how passionate you are about your cause; and we are just as passionate about helping you find and retain the high-quality donors you need.

Charitable: Solutions

Donor Acquisition

Find prospective donors who are the most likely to respond to your appeals. Wiland’s predictive analytics and modeling solutions identify the best prospects from within our vast database of 235 million individuals. You can acquire new donors affordably and maximize the return on investment of every acquisition campaign.


Increasing Revenue from Current Donors

Our vast data and analytics equip you to concentrate your resources on the most promising donors on your housefile—especially those who the data suggests can be converted to become high lifetime value (LTV), multi-contribution donors. We also help you avoid the cost of continuing to pursue donors who the data suggest will not be likely to give again.


Reactivating Lapsed Donors

We can identify the inactive donors on your housefile who are most likely to give again, based on recent, relevant activity as observed elsewhere in the Wiland Database. We can also identify those who do not merit further marketing investment, reducing waste and increasing ROI. On the other hand, we have the ability to isolate promising opportunities even among chronic non-responders on your house or suppression lists—individuals who our data proves can be cultivated to give again.


Digital Solutions for Nonprofit Fundraisers

Reach your ideal audiences—both prospects and donors—when they are online with Wiland’s Custom Digital Audiences™ and Managed Display Campaigns. Our digital solutions bring a refreshing level of transparency, precision, and measurability to programmatic ad buying. Custom Digital Audiences™ can be delivered to your digital team or agency for deployment across numerous DSPs and ad networks.

If you are looking for a turnkey, fully-managed solution, Wiland’s Managed Display Campaigns deploy highly targeted ads across our vast network that includes Facebook, Google, Yahoo, MSN and many others. These campaigns are continuously monitored and optimized for response, and you receive detailed reports on performance.


Housefile Optimization Services

Focus your fundraising efforts and budget on the donors on your file who are most likely to respond to your next offer. Our predictive modeling determines which customers on your housefile have the greatest potential lifetime value. We will identify customers you currently market to who are unprofitable, and find inactive buyers that will perform well again.


Marketing Budget Optimization™

Cut the waste out of expensive prospecting and customer marketing. Our predictive models rank names from top to bottom based on buyer behavior, giving you the confidence to remove low-performing names from online and offline prospecting efforts. Unresponsive names can then be replaced with better prospects, or the savings can be applied to other campaigns or across other channels.


Optimal Ask

Utilizing an optimal “ask string” in direct mail efforts is crucial to the success of housefile fundraising. Wiland has developed a proprietary algorithm that uses all the data in the Wiland database, including past giving activity with your cause, to pinpoint an optimal series of dollar requests for each of your donors, thereby increasing net money raised.


Major Donor Probability Scoring

Many of our nonprofit clients operate a special program for major donors. If you are planning a special high-dollar appeal, we can identify the donors on your file with the highest giving capacity based on the overall donation activity observed within the Wiland Database, as well as transactional and demographic characteristics, thus enabling you to initiate special, highly personalized communication efforts.


Mid-Level Donor Probability Scoring

Fundraisers know that while major donors deserve special in-person engagement, it is mid-level donors whose cultivation represents a tremendous source of sustainable revenue. Our predictive modeling can identify the donors on your housefile or other lists who have the propensity and ability to give at significantly higher levels than average. And because these mid-level donors can be reached more cost-effectively than major donors, you can realize tremendous marketing ROI.

Getting Started

Intelligence-Driven Solutions for Nonprofit Fundraisers. Contact us to learn more!

Charitable: Team

New Business Development

Picture of Charles Cadigan

Charles Cadigan

SVP, New Business Development

Charles began his career in the nonprofit sector over 30 years ago. From the high-energy first days of three startups, to senior positions at some of the industry’s most innovative and respected companies, he has worked with and for some the very best organizations helping to solve the world’s most critical challenges. His leadership roles within the nonprofit sector have include chairing committees of the Direct Marketing Association, both regionally and nationally, along with the Association of Fundraising Professionals.

His skills and expertise have been honed at some of our industry’s leading data providers: TransAmerica Marketing, Epsilon, Acxiom, and Frontline Data. This experience gives him a unique perspective when helping Wiland clients with our highly successful fundraising and marketing solutions.

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Todd Schulte

SVP, New Business Development

Todd brings 30-plus years of direct and online marketing experience to Wiland. Back in the direct marketing stone age, when “dot whacks” and “mail tapes” were actually part of the English language and catalogs were the marketing channel of choice, Todd was sending out hundreds of millions of them. But with the digital marketing era on the horizon, he joined the revolution and has spent the past decade in digital advertising, specializing in the behavioral and personalization aspects of the field.

Ask him about his latest adventure leading digital sales at Wiland, and he’ll tell you that the next chapter in online marketing history is not about simple behavior, but audience engagement based on holistic, cross-channel insight. What Todd likes best about the products he delivers is how Wiland collects and analyzes campaign results. It answers the question everyone is asking “What’s truly effective, and is it measurably incremental to my other marketing efforts?”

When not having fun at work, Todd enjoys spending time with his family, renovating their 1891 Victorian house in Old Town Longmont, or fly fishing in exotic tropical locations with his son.

Favorite quote: “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, ‘WOW! What a ride!'” —Unknown

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Dan Wells

Division Vice President, Nonprofit

Dan is that rare breed of cat who knows how to listen to others. In a world of talkers, Dan stands out. It’s his innate ability for empathetic listening that makes him so good at what he does; and what he does is create success for our clients. Early on, he helped grow Merkle in his five years there, and before that, he helped form KnowledgeBase Marketing.

Dan has now devoted himself for 30+ years to serving the nonprofit world. He began his career with Wiland Services handling the accounts of many of the nation’s top nonprofits. Later, he helped launch Wiland Inc.’s fast-growing nonprofit division. Today, he helps organizations fulfill their missions by delivering responsive, optimized donor audiences using sophisticated analytics and proprietary modeling, and then reaching these donors through highly effective digital and direct mail marketing solutions.

Having grown up in Maine, Dan actively searches for great adventures to challenge him physically and mentally. His passion is to apply that same fearlessness and confidence of dealing with physically challenging situations to equipping marketing executives to address the evolving challenges of a digital, multichannel world.

Favorite Quote: “Nobody cares how much you know until they know how much you care.” —Theodore Roosevelt

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Michael “Mick” Benvenuto

VP, New Business Development

Throughout his career, Mick has succeeded time and again in helping nonprofit organizations find that delicate balance for which we all strive: more donors and more dollars. His skills were honed as a member and leader of Advancement teams at Universities across the country, including Penn State, Temple and Cal State. Quality, trustworthy relationship development has been fundamental in fundraising since the beginning, and he’d tell you it’s more important these days than ever in building a strong donor pipeline.

With over 10 years in nonprofit fundraising, Mick was responsible for the research, cultivation, solicitation and stewardship of acquisition, reactivation and retention prospects across all giving channels. During that time he played a direct role in garnering tens of thousands of donors and raising millions of dollars in support of nonprofit causes. From his office north of LA, this Philadelphia native turned California transplant now serves as Wiland’s Vice President for New Business Development everywhere west of the Mississippi.

He’s experienced first-hand some of the many hurdles nonprofits encounter, and so works with each prospective Client to determine how their program can reach new levels of philanthropic success with the help of Wiland’s advanced analytics and knowledge of the industry. As a student, the power of education was a guiding light of inspiration and a source of fulfillment. Now, what fuels him is the success of inspiring and fulfilling causes that help make a difference in the lives of others.

Outside of work, Mick finds time to hike and camp, ride his motorcycle, volunteer locally and travel – looking for any reason to be active with family and friends both near and far.

Favorite Quote: “Employees can’t guide customers to success if they aren’t first taking care of themselves.” —Marc Benioff, CEO, Salesforce Inc.

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Jesse Forrester

VP, New Business Development

Although he majored in physical education at Tennessee Temple University in Chattanooga, the cold realities of financial stability overrode Jesse’s dreams of becoming a coach. His first stop was Capital One right out of college—a stay that lasted 11 years. It began with taking inbound calls in a call center, working up the ladder, and eventually landing in management to run a call center of 85 associates and six managers. This led to moving through different departments, managing inbound correspondence and finally to leading a team that took escalated calls to the corporate office. Now, at Wiland, Jesse is helping clients in the nonprofit realm achieve desired results by leveraging our massive database and proprietary analytics.

Along the way, that love of sports and exercise never abated. As an outdoor enthusiast, golf, fishing, and just about anything else involving exercise is A-OK with Jesse. But the main attraction for him is the fact that, to excel, you must have a strong state of mind. Oh, and that coaching thing? Still going strong by coaching kids’ basketball and softball teams. A mere repositioning of the dream is all it takes!

Favorite Quote: “Genius is one percent inspiration, ninety-nine percent perspiration.” —Thomas Edison

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Client Services

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Tom Murray

President, Cooperative Data Division

To hear Tom tell it, living and working in Colorado creates a unique synergy between his personal and work life. He loves being outdoors—on his bike, on his boat pursuing that next great fish, or in the woods stalking big game. In the same way, he loves the adventure of helping clients become more successful in their multichannel marketing efforts. Whether on the water, in the woods, or here at Wiland, Tom is driven to go the extra mile to achieve something truly special.

With his 30+ years on both the client and vendor sides of the business, Tom is able to offer our clients unsurpassed multichannel marketing expertise. Having mailed tens of millions of catalogs as well as creating and delivering precisely modeled audiences for both online and offline campaigns, Tom’s wisdom and insights help our clients reach their loftiest goals for growth and profitability.

An avid road cyclist, Tom recently completed a 90-mile ride from Grand Lake, Colorado to Estes Park—and back! That’s two trips over world-renowned Trail Ridge Road (12, 183 ft.) for a total vertical climb of 8,400 feet in one ride!

Tom and his “much better half” Mary enjoy cheering from the sidelines as their kids, Nate and Ellie, discover their passions while receiving their college educations. At the College of Tom Murray, they can learn about putting others’ needs first, being truthful no matter what, and avoiding the temptation to take a shortcut.

Favorite Quote: “Life is 10% what happens to me and 90% how I react to it.” —Charles Swindoll

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Rick Witt

SVP, Client Services

The old adage “the customer is king” isn’t rusty, dusty or musty to Rick. Nothing gets under his skin more than the failure to grasp that businesses exist only because of the customer. That’s just the way he thinks and works. His singular focus is delivering a level of service that helps clients succeed. He’s passionate about the customer experience.

Rick started out at Wiland, then cycled successfully through Neodata, Polk, Experian and Return Path, only to take a “return path” of his own to Wiland to help launch the company’s nonprofit solutions. From financial services to fundraising, catalogs to customer relationship management, Rick’s industry experience is as wide-ranging as the Rocky Mountains he loves. Besides time in the mountains, the native Coloradan enjoys golf, biking, dabbling in music and art, and time with family, including his big ol’ chocolate Lab named—what else?—Rocky.

Favorite Quote: “Life affords no greater responsibility, no greater privilege, than the raising of the next generation.” —C. Everett Koop, M.D.

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John Ernst

VP, Solutions and Insights

John is a 20-year veteran of the direct mail and nonprofit industries. He earned his bachelor’s degree in marketing and English from St. Thomas University, where he also ran track and played soccer.

John started his career as an account executive at Novus. In that role, John represented clients such as Mason Shoe Company and NordicTrack. In 1996, he moved to ParadyszMatera, where he started as an account director.

Over the next 14 years, John worked his way up to senior vice president and helped build the company’s nonprofit division into its largest producer of revenue. Along the way, he brought in major new nonprofit clients such as the Salvation Army and the Veterans of Foreign Wars, thanks in large part to his integration of modeling and analytics into client strategic services. In 2010, John became chief strategy officer for Paradysz + PM Digital, a role in which he oversaw analytics, business development, digital strategy, and client program management.

John, a Minnesota native, has two daughters and a son with his wife, whom he describes as “my rock and my running partner.” His daughters share his love of soccer, and he lives vicariously through his son’s electric guitar prowess. In his free time, John coaches youth soccer and volunteers as a mentor to young players. He also loves to run and spend time camping when the Minnesota weather permits it.

Favorite Quote: “Imagination is more important than knowledge.” – Albert Einstein

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Roger Hiyama

SVP, Client Services

Roger has always loved working with numbers. He remembers the fourth grade math competitions with the chalkboard race to solve the problem. As a child, Roger would listen to the radio of his favorite Denver Bears or Denver Rockets broadcast, tracking such player stats as hits and shots made and then quickly calculating percentages like batting average, field goal and free throw percentages. Today, he methodically captures crazy stats on his golf scorecard to understand tendencies and focus on areas needing improvement.

In his professional life, numbers, data patterns, and the development of audience strategies to solve puzzling business challenges have defined Roger’s career and now his focus at Wiland.

For the past three decades, Roger has focused on data management, data analytics, email marketing, statistics and predictive modeling, insights, and marketing strategy. Over the past 12 years, he’s held senior leadership positions with direct response marketing agencies Merkle, Moore DM Group and Russ Reid Company, combining data-driven strategy with award-winning creative services to raise the funds necessary to help nonprofit organizations change the world.

Roger was born and raised in Colorado where upon graduating from CU-Boulder, he started his career with Wiland & Associates in 1982. He moved to the East Coast in 1983 and now lives in Alexandria, VA with his wife and three daughters. In addition to providing “taxi service” for ballet, horseback riding, and team sports activities, Roger still enjoys an occasional round of golf, a movie date night, and following his favorite teams—the Denver Broncos and the Washington Nationals.

Favorite Quote: “If you always do what you’ve always done, you’ll always get what you’ve always got.” —Henry Ford

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Olivia Smith

VP, Client Services

Imagine the feeling of going to work every day knowing that what you do makes a difference in thousands of lives. Meet Olivia. From a degree in advertising and marketing to years of experience at top agencies, Olivia’s nonprofit know-how stems from working with the American Cancer Society, the American Red Cross, Habitat for Humanity, the March of Dimes, and the Make-A-Wish Foundation to name a few. Savvy about every sort of media for every sort of nonprofit client, she anticipates client needs, then makes smart recommendations to boost acquisition and renewal programs.

Besides gaining terrific agency experience, Olivia taught nonprofit marketing at Virginia Commonwealth University and is a frequent speaker at industry and client trade conferences. Olivia, who is a Certified Direct Marketer, puts all that to work for her Wiland clients. She’s happy to be back in her home state of Colorado to hike the Rocky Mountains, garden, quilt, and explore her genealogy, along with occasional European jaunts to visit family and keep her German language skills current.

Favorite Quote: “Never give up what you want most for what you want today.” —Neal A. Maxwell

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Kaitlyn Anderson

Client Services Director

Kaitlyn is a fifth generation Coloradan, and her local roots run as deep as her conviction for doing good. Prior to working for Wiland, Kaitlyn spent eight years with the Humane Society of Boulder Valley, learning the fundamentals of how nonprofits operate. It was there that she first observed that data, properly interpreted, can yield superior results. She has been building on that foundation since 2013 when she joined Wiland.

In that time, Kaitlyn has contributed to the company’s tremendous growth in serving nonprofits through innovative digital and offline solutions. She helps fundraisers reach their goals with her excellent service and attention to the smallest of details. Kaitlyn, you see, loves the little things in life. Things like dogs and cats and children.

Favorite Quote: “Direction, not intention, determines your destination.” –Andy Stanley

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Darren Bourn

Client Services Director

Darren Bourn is a master of integrating work-life experience, just as he has integrated working on both the client and vendor sides in his 18 years in direct marketing. He began as an account coordinator at Neodata Database Marketing Services in 1994, then progressed with increasing responsibility at Concepts Direct, Dell Computer and Experian, all of which led him to Wiland, joining the company in 2006.

In his life outside Wiland, Darren enjoys fly fishing, playing hockey, and camping with his family. He has discovered that some elements of those pursuits apply directly to his work here at Wiland—including the attention to detail of fly fishing, and the teamwork required in hockey and camping. In his role as Client Services Director, Darren leverages those qualities as he applies his technical expertise, business analysis skills, and in-depth knowledge of marketing automation/campaign management software platforms to serve our clients.

It’s Darren’s integration of work-life skills that proves the old adage that whole is greater than the sum of its parts. That’s the best way to describe the service know-how that Darren brings to his Wiland clients.

Favorite Quote: “The secret of getting ahead is getting started.” —Mark Twain (attributed)

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Sheila Derrington

Client Services Director

Sheila works closely with nonprofit clients to help them develop and deploy targeted marketing campaigns. Sheila joined Wiland in 2015 and is excited to work with talented colleagues who have high work ethics and are passionate about client success.

Sheila started at Neodata in 1990 and was employed there for almost 16 years. Over half of that time was spent as a Client Service Account Manager working directly with publishing clients. Most recently, Sheila worked as Circulation Manager and then Fulfillment Manager and Digital Marketing Manager at Interweave/F+W.

Born and raised in Colorado, Sheila has always been the inquisitive one in her family; she loves learning how things work. Sheila is a diehard Broncos fan, loves coffee, penguins, chocolate, country music, her husband, her kids, her dogs and her church (not necessarily in that order).

Bumper Sticker Philosophy: “Save your strength for things that you can change. Forgive the ones you can’t. You gotta let ’em go” —Zac Brown Band

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Patrick Flaherty

Director, Digital Sales

When you meet Patrick Flaherty, it’s not hard to see that he’s a born Irish storyteller. Patrick loves stories and shows it by taking his wife and three girls to Disney parks whenever possible. Disney sets the bar high for customer satisfaction, and that’s what Patrick also sets his sights on: delivering Wiland’s digital products and services with a smile. What’s more, he aims to elicit one as he makes clients feel he’s an extension of their own staff.

His several decades in direct marketing, another decade in a family business and many years as administrator for a large church add up to a lifetime of experience making his customers smile. Patrick’s love of stories and smiles spills over into all aspects of his life, from volunteering with youth groups to helping nonprofit charities find the support they need to thrive. The Boulder-bred Patrick also smiles through the many magnificent miles of cycling and running in the area. Then come the stories of a true Irishman—which he wisely recognizes as blarney, the talk that aims to charm, flatter or persuade. Service, stories, and smiles: that’s Patrick.

Favorite Quote: “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” —Mark Twain

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Jennifer Garbiso

Client Services Director

Jennifer believes in building strong relationships with clients and doing what is best for them. She prides herself on understanding the customer, whether that is a direct client or the end user, and that has made her successful in every role. After starting her direct marketing career at Abacus, Jennifer worked outside the co-op world for several years, doing loyalty, email and database marketing.

Jennifer is a Colorado native and mom to two little boys who keep her on her toes. She loves to have fun, laugh, and cook for friends and family. On the weekends, you will often find her on the soccer field, cheering on her sons at their soccer games or planning her next family vacation.

Favorite Quote: “Everything you’ve ever wanted is on the other side of fear.”—George Addair

 

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Terri Griffith

Client Services Director

Terri’s career began inauspiciously. Hers was that cheery voice on the telephone assisting magazine subscribers with address changes and missing copies. But the upbeat Midwesterner worked her way up to the rank of client service manager, working directly with various publishers. She later moved to a staffing firm in Boulder and eventually became the office manager, keeping everything running smoothly.

A friend’s telephone call brought her to Wiland, where she now works with her own group of clients. Still the cheery voice on the phone, Terri relishes working with multiple nonprofits. When not at Wiland, she can be seen handing out T-shirts at charity races, serving as an usher at the theater, or putting fresh paint on Habitat for Humanity house—that is, when she’s not cooking, traveling, or cheering on her beloved Kansas City Chiefs.

Favorite Quote: “Logic will get you from A to B. Imagination will take you everywhere.” —Unknown

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Product Management

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Dave Brown

SVP, Product Management

Dave is passionate about learning and exploring, both at work and in his personal life. He loves to challenge his own ideas and notions, always seeking to improve. These traits, coupled with his love of facts and statistics, drew him to direct marketing some 20 years ago; and these virtues are brought to his role at Wiland, where he oversees product development and marketing for the many vertical markets that Wiland serves.

Before joining the company, Dave spent nearly a decade in senior marketing positions at multi-brand catalog retail companies including Astral Direct and Concepts Direct. He also has significant service-side experience, having worked with major direct-marketing clients at EDS, the Polk Company and Prime Response.

Dave graduated from Fort Lewis College in Durango, Colorado, and from the University of Colorado at Boulder, where he received his MBA and, more importantly, met his wife. Having lived in Springfield, Missouri for a number of years near the beautiful Ozark Mountains, Dave and his family have returned to Colorado where the much larger Rocky Mountains form the iconic western skyline. When not developing new marketing solutions for our clients, Dave enjoys watching his teenage son and daughter play competitive soccer, traveling to lands near and far, and, of course, exploring.

Favorite Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” —Mark Twain (attributed)

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