Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake
Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.
By Katherine Patterson | March 20, 2025
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Why Custom Digital Audiences Are a Game Changer for Sports Marketing
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | March 14, 2025
6 Benefits of Data Enrichment
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | February 7, 2025
Nonprofit Fundraising: The 9 Biggest Challenges of 2025
Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.
By Wiland Editorial Team | January 22, 2025
Unlocking and Maximizing Value for Sports Franchise Corporate Partnerships
Leveraging fan data and audience demographics allows sports franchises to connect their fan base with sponsors, validate ROI, and unlock new opportunities for engagement and revenue.
By Wiland Editorial Team | December 12, 2024
6 Tips to Boost MLS Fan Base Engagement Using Audience Statistics
MLS teams can use audience statistics to deepen fan engagement and create data-driven marketing strategies that drive results.
By Wiland Editorial Team and wordpressuser | November 8, 2024
Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
Unlocking the Power of Data Collaboration: Insights from Our Recent Webinar
Second- and third-party data are now the keys to more profitable marketing. Find out why in this on-demand webinar featuring experts from Winterberry Group and Wiland.
By Wiland Editorial Team | June 14, 2024
Essential New Report: The Advertiser’s Guide to Campaign Optimization
A must-read new report from Wiland and Digiday provides tactics and insights to help marketers break through the over-accelerated campaign cycle.
By Wiland Editorial Team | June 5, 2024
Using Post-Merge Optimization to Increase Direct Mail Efficiency
Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.
By Wiland Editorial Team | April 17, 2024
