Wiland Blog

Tag: “digital audiences”

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

Year-End Giving 2021 Outlook
Year-End Giving 2021 Outlook

Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning

By Wiland Editorial Team | October 6, 2021

Overcoming the Constraints of the Digital Agency Business
New Tools Helping Digital Agencies Address Evolving Challenges

How an innovative tool from Wiland is equipping digital advertising agencies to do more with less

By Wiland Editorial Team | September 22, 2021

Finding Digital Advertising Success in the Cookie-less Future
Finding Digital Advertising Success in the Cookie-less Future

How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs

By Will Clayton | September 7, 2021

How to Boost Digital Fundraising Results
How to Boost Digital Fundraising Results

Q&A with our SVP, Nonprofit Digital on best practices to improve campaign performance

By Wiland Editorial Team | August 19, 2021

The Growing Importance of Digital Fundraising

Q&A with our SVP, Nonprofit Digital on the state of digital fundraising

By Wiland Editorial Team | June 2, 2021

Digital Marketing 411

Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences

By Wiland Editorial Team | May 26, 2021

4 Ways to Improve Digital Performance Using Direct Mail Principles

How applying direct mail best practices to digital campaigns improves precision and performance

By Wiland Editorial Team | May 12, 2021