Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.
By Wiland Editorial Team | April 17, 2024
Q&A with our nonprofit experts on how fundraisers can strategize for a successful 2024
By Wiland Editorial Team | December 20, 2023
New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar
By Wiland Editorial Team | November 15, 2023
Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns
By Wiland Editorial Team | October 12, 2023
What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Wiland Editorial Team | September 26, 2023
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Katherine Patterson | June 30, 2023
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
How reaching donors both online and off improves overall fundraising performance
By Jennifer Ingram | December 5, 2022
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Katherine Patterson | October 27, 2022
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Emma Nicoletti | June 1, 2022
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Katherine Patterson | January 27, 2022
How reaching donors both online and off boosts campaign response across channels
By Jennifer Ingram | January 11, 2022
If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?
By Jeff Liebrock | November 11, 2021
Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning
By Wiland Editorial Team | October 6, 2021