Wiland Blog

Tag: “direct mail”

The Marketers Field Guide in the wild
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers

New resource from Wiland explores how consumer brands can achieve peak customer marketing performance

By Wiland Editorial Team | February 13, 2023

Woman interacting with Direct Mail and Digital Ads.
Digital Co-Targeting: The Fundraiser’s Secret Superpower

How reaching donors both online and off improves overall fundraising performance

By Jennifer Ingram | December 5, 2022

Data Privacy and Direct Mail

A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers

By Bryn Weaver | October 27, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Bryn Weaver | January 27, 2022

Always Be Co-Targeting
ABC: Always Be Co-Targeting

How reaching donors both online and off boosts campaign response across channels

By Jennifer Ingram | January 11, 2022

How DTC Retailers Can Optimize Their Marketing For 2022
How DTC Retailers Can Optimize Their Marketing for 2022

If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?

By Jeff Liebrock | November 11, 2021

Year-End Giving 2021 Outlook
Year-End Giving 2021 Outlook

Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning

By Wiland Editorial Team | October 6, 2021

4 Ways to Improve Digital Performance Using Direct Mail Principles

How applying direct mail best practices to digital campaigns improves precision and performance

By Wiland Editorial Team | May 12, 2021