Wiland Blog

Tag: “direct mail”

Woman working with Post-Merge-Optimization
Using Post-Merge Optimization to Increase Direct Mail Efficiency

Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.

By Wiland Editorial Team | April 17, 2024

2024 Donations
What Nonprofit Fundraisers Must Know for Their 2024 Planning

Q&A with our nonprofit experts on how fundraisers can strategize for a successful 2024

By Wiland Editorial Team | December 20, 2023

Direct Mail’s Role in the Modern Marketing Playbook

New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar

By Wiland Editorial Team | November 15, 2023

Consumer interacting with Direct Mail and Digital Ads
The Multichannel Mix: How to Effectively Combine Direct Mail and Digital Advertising

Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns

By Wiland Editorial Team | October 12, 2023

Marketers Reviewing Direct Mail Research
Key Takeaways from New Direct Mail Research

What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.

By Jeff Liebrock | September 28, 2023

Sensitive Data
Sensitive Data Explained: A Guide for Marketers

How has the definition of sensitive data evolved and why does it matter for direct marketers?

By Wiland Editorial Team | September 26, 2023

Data Privacy
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts

What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns

By Katherine Patterson | June 30, 2023

The Marketers Field Guide in the wild
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers

New resource from Wiland explores how consumer brands can achieve peak customer marketing performance

By Wiland Editorial Team | February 13, 2023

Woman interacting with Direct Mail and Digital Ads.
Digital Co-Targeting: The Fundraiser’s Secret Superpower

How reaching donors both online and off improves overall fundraising performance

By Jennifer Ingram | December 5, 2022

Data-Privacy-Direct-Mail-Blog-Image
Data Privacy and Direct Mail

A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers

By Katherine Patterson | October 27, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Emma Nicoletti | June 1, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Katherine Patterson | January 27, 2022

Always Be Co-Targeting
ABC: Always Be Co-Targeting

How reaching donors both online and off boosts campaign response across channels

By Jennifer Ingram | January 11, 2022

How DTC Retailers Can Optimize Their Marketing For 2022
How DTC Retailers Can Optimize Their Marketing for 2022

If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?

By Jeff Liebrock | November 11, 2021

Year-End Giving 2021 Outlook
Year-End Giving 2021 Outlook

Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning

By Wiland Editorial Team | October 6, 2021