Tag: “direct mail”
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
Digital Co-Targeting: The Fundraiser’s Secret Superpower
How reaching donors both online and off improves overall fundraising performance
By Jennifer Ingram | December 5, 2022
Data Privacy and Direct Mail
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Bryn Weaver | October 27, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
The Data Privacy Landscape is Changing. How Can You Prepare?
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Bryn Weaver | January 27, 2022
ABC: Always Be Co-Targeting
How reaching donors both online and off boosts campaign response across channels
By Jennifer Ingram | January 11, 2022
How DTC Retailers Can Optimize Their Marketing for 2022
If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?
By Jeff Liebrock | November 11, 2021
Year-End Giving 2021 Outlook
Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning
By Wiland Editorial Team | October 6, 2021
4 Ways to Improve Digital Performance Using Direct Mail Principles
How applying direct mail best practices to digital campaigns improves precision and performance
By Wiland Editorial Team | May 12, 2021
