Wiland Blog

Tag: “data collaboration”

Team working with enhancement data
Making Better Marketing Decisions with Enhancement Data

How creating a “culture of data” in your organization can drive faster revenue growth

By Wiland Editorial Team | May 2, 2023

Reviewing data partners
How to Find the Right Enhancement Data Partner

Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership

By Wiland Editorial Team | April 28, 2023

man going through targeted mail
How a Data Partner Can Help You Produce More Revenue from Your Customer File

Running more profitable customer marketing campaigns begins with data collaboration and analysis

By Sandy Mickelson | March 31, 2023

The Big Takeaways from RampUp 2023

These were the topics that dominated the conversation at LiveRamp’s annual conference this year.

By Michelle Harness | March 7, 2023

Nonprofits Reviewing Privacy Settings
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now

Insights into the new 2023 data privacy laws and how they affect nonprofits

By Wiland Editorial Team | February 8, 2023

Marketing Team Reviewing Privacy Settings
New Data Privacy Laws: What Marketers Must Know to Prepare Now

Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them

By Wiland Editorial Team | January 30, 2023

2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

A Promising Path Ahead for Magazine Publishers

Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future

By Jan Chandler | November 3, 2022

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead

Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.

By Wiland Editorial Team | September 1, 2022

Data Driven Media Brand
The Rise of the Data-Driven Media Brand

How data partnerships are helping media brands improve audience engagement and increase advertising revenue.

By Jan Chandler | August 18, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

The Roadmap to Post-Cookie Acquisition Marketing
The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022