Tag: “data collaboration”
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
A Promising Path Ahead for Magazine Publishers
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Jan Chandler | November 3, 2022
Digital Solutions for Your Multichannel Fundraising Challenges
Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.
By Wiland Editorial Team | October 7, 2022
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead
Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.
By Wiland Editorial Team | September 1, 2022
The Rise of the Data-Driven Media Brand
How data partnerships are helping media brands improve audience engagement and increase advertising revenue.
By Jan Chandler | August 18, 2022
From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
The Roadmap to Post-Cookie Acquisition Marketing
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Trust, Relevance, and the New Marketing Ecosystem
Solutions that engender trust are creating a path forward for performance-oriented digital advertisers
By Wiland Editorial Team | April 14, 2022
How to Reach the Right B2B Buyers
Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape
By Wiland Editorial Team | November 15, 2021
Collaborative Data Solutions in the Post-Cookie Era
Insights from Wiland-sponsored research on data collaboration by Winterberry Group
By Wiland Editorial Team | July 20, 2021
