Wiland Blog

Tag: “data collaboration”

Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

A Promising Path Ahead for Magazine Publishers

Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future

By Jan Chandler | November 3, 2022

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead

Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.

By Wiland Editorial Team | September 1, 2022

Data Driven Media Brand
The Rise of the Data-Driven Media Brand

How data partnerships are helping media brands improve audience engagement and increase advertising revenue.

By Jan Chandler | August 18, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

The Roadmap to Post-Cookie Acquisition Marketing
The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022

Trust, Relevance, and the New Marketing Ecosystem

Solutions that engender trust are creating a path forward for performance-oriented digital advertisers

By Wiland Editorial Team | April 14, 2022

How to Reach the Right B2B Buyers
How to Reach the Right B2B Buyers

Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape

By Wiland Editorial Team | November 15, 2021

Data collaboration has a long history of producing exceptional marketing results. And it’s the path to success in the post-cookie landscape.
Collaborative Data Solutions in the Post-Cookie Era

Insights from Wiland-sponsored research on data collaboration by Winterberry Group

By Wiland Editorial Team | July 20, 2021