First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | February 7, 2025
Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.
By Wiland Editorial Team | April 17, 2024
What fundraisers need to know about unlocking the power of AI to drive results for their organizations
By Wiland Editorial Team | February 16, 2024
Wiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence
By Wiland Editorial Team | November 30, 2023
Outlook and strategies for the 2023 year-end giving season from our EVP, Nonprofit
By Wiland Editorial Team | August 2, 2023
Running more profitable customer marketing campaigns begins with data collaboration and analysis
By Wiland Editorial Team | March 31, 2023
Insights into the new 2023 data privacy laws and how they affect nonprofits
By Wiland Editorial Team | February 8, 2023
How reaching donors both online and off improves overall fundraising performance
By Jennifer Ingram | December 5, 2022
Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.
By Wiland Editorial Team | October 7, 2022