Tag: “predictive modeling”
Using Post-Merge Optimization to Increase Direct Mail Efficiency
Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.
By Wiland Editorial Team | April 17, 2024
Practical Strategies for Using AI to Achieve Fundraising Excellence
What fundraisers need to know about unlocking the power of AI to drive results for their organizations
By Wiland Editorial Team | February 16, 2024
The Role of AI in Targeted Marketing: What You Need to Know
Our AI and data experts dispel common misconceptions and discuss AI’s proven applications for targeted marketing
By Wiland Editorial Team | January 23, 2024
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
The Art and Science of Multi-Model Marketing Audiences
What are multi-model solutions and why are they so valuable for data-driven marketers?
By Emma Nicoletti | February 17, 2022
ABC: Always Be Co-Targeting
How reaching donors both online and off boosts campaign response across channels
By Jennifer Ingram | January 11, 2022
How to Reach the Right B2B Buyers
Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape
By Wiland Editorial Team | November 15, 2021
Diversifying Nonprofit Donor Bases for Growth and Sustainability
What is diversity modeling, how does it work, and how could it benefit your organization?
By Emma Nicoletti | October 28, 2021
Artificial Intelligence Demystified for Data-Driven Marketers
The truth about AI and its value in data-driven marketing
By Emma Nicoletti | August 5, 2021
