Wiland Blog

Tag: “predictive modeling”

The Art and Science of Multi-Model Marketing Audiences
The Art and Science of Multi-Model Marketing Audiences

What are multi-model solutions and why are they so valuable for data-driven marketers?

By Emma Nicoletti | February 17, 2022

Always Be Co-Targeting
ABC: Always Be Co-Targeting

How reaching donors both online and off boosts campaign response across channels

By Jennifer Ingram | January 11, 2022

How to Reach the Right B2B Buyers
How to Reach the Right B2B Buyers

Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape

By Wiland Editorial Team | November 15, 2021

Diversifying Nonprofit Donor Bases
Diversifying Nonprofit Donor Bases for Growth and Sustainability

What is diversity modeling, how does it work, and how could it benefit your organization?

By Emma Nicoletti | October 28, 2021

Artificial Intelligence Demystified for Data-Driven Marketers
Artificial Intelligence Demystified for Data-Driven Marketers

The truth about AI and its value in data-driven marketing

By Emma Nicoletti | August 5, 2021