Wiland Blog

Tag: “programmatic”

Consumer interacting with Direct Mail and Digital Ads
The Multichannel Mix: How to Effectively Combine Direct Mail and Digital Advertising

Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns

By Wiland Editorial Team | October 12, 2023

The Big Takeaways from RampUp 2023

These were the topics that dominated the conversation at LiveRamp’s annual conference this year.

By Michelle Harness | March 7, 2023

Consumer Shopping On Mobile Device
The Enduring Performance of Spend-Based Audiences

What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?

By Wiland Editorial Team | January 5, 2023

Data Driven Media Brand
The Rise of the Data-Driven Media Brand

How data partnerships are helping media brands improve audience engagement and increase advertising revenue.

By Jan Chandler | August 18, 2022

Year-End Giving 2021 Outlook
Year-End Giving 2021 Outlook

Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning

By Wiland Editorial Team | October 6, 2021

Overcoming the Constraints of the Digital Agency Business
New Tools Helping Digital Agencies Address Evolving Challenges

How an innovative tool from Wiland is equipping digital advertising agencies to do more with less

By Wiland Editorial Team | September 22, 2021

Finding Digital Advertising Success in the Cookie-less Future
Finding Digital Advertising Success in the Cookie-less Future

How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs

By Will Clayton | September 7, 2021

How to Boost Digital Fundraising Results
How to Boost Digital Fundraising Results

Q&A with our SVP, Nonprofit Digital on best practices to improve campaign performance

By Wiland Editorial Team | August 19, 2021

Data collaboration has a long history of producing exceptional marketing results. And it’s the path to success in the post-cookie landscape.
Collaborative Data Solutions in the Post-Cookie Era

Insights from Wiland-sponsored research on data collaboration by Winterberry Group

By Wiland Editorial Team | July 20, 2021

The Growing Importance of Digital Fundraising

Q&A with our SVP, Nonprofit Digital on the state of digital fundraising

By Wiland Editorial Team | June 2, 2021

Digital Marketing 411

Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences

By Wiland Editorial Team | May 26, 2021