Wiland Blog

Tag: “marketing personas”

6 Benefits of Data Enrichment

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | February 7, 2025

A keyboard with a post-it note reading "Challenges Ahead."
Nonprofit Fundraising: The 9 Biggest Challenges of 2025

Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.

By Wiland Editorial Team | January 22, 2025

Leveraging Fan Data and Audience Insights to Build Stronger, More Profitable Partnerships
Unlocking and Maximizing Value for Sports Franchise Corporate Partnerships

Leveraging fan data and audience demographics allows sports franchises to connect their fan base with sponsors, validate ROI, and unlock new opportunities for engagement and revenue.

By Wiland Editorial Team | December 12, 2024

6 Tips to Boost Fan Base Engagement Using MLS Audience Statistics
6 Tips to Boost MLS Fan Base Engagement Using Audience Statistics

MLS teams can use audience statistics to deepen fan engagement and create data-driven marketing strategies that drive results.

By Wiland Editorial Team and wordpressuser | November 8, 2024

Overcoming the Constraints of the Digital Agency Business
New Tools Helping Digital Agencies Address Evolving Challenges

How an innovative tool from Wiland is equipping digital advertising agencies to do more with less

By Wiland Editorial Team | September 22, 2021