Wiland Blog

Tag: “research”

Direct Mail’s Role in the Modern Marketing Playbook

New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar

By Wiland Editorial Team | November 15, 2023

Marketers Reviewing Direct Mail Research
Key Takeaways from New Direct Mail Research

What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.

By Jeff Liebrock | September 28, 2023

Team reviewing the SOTI Data Analysis
Emerging Trends in Customer Data Analysis for Brands and Agencies

Insights from brands and agencies into who currently performs their customer data analysis and data enhancement initiatives

By Wiland Editorial Team | September 19, 2023