Tag: “first-party data”
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Jan Chandler | November 3, 2022
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Bryn Weaver | October 27, 2022
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
How data partnerships are helping media brands improve audience engagement and increase advertising revenue.
By Jan Chandler | August 18, 2022
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Will Clayton | April 5, 2022
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Bryn Weaver | January 27, 2022
What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?
By Bryn Weaver | December 2, 2021