Tag: “first-party data”
Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
Painting the Front Door: How to Ensure Data Privacy Compliance While Supporting Your Core Mission
Our data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment
By Bryn Weaver and Will Clayton | January 25, 2024
Sensitive Data Explained: A Guide for Marketers
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Bryn Weaver | September 26, 2023
How Today’s Marketers are Using Data Enhancement and Analytics
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Bryn Weaver | June 30, 2023
How to Use Data Enrichment to Improve Marketing Performance
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
Making Better Marketing Decisions with Enhancement Data
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
How to Find the Right Enhancement Data Partner
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
The Big Takeaways from RampUp 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
A Promising Path Ahead for Magazine Publishers
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Jan Chandler | November 3, 2022
Data Privacy and Direct Mail
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Bryn Weaver | October 27, 2022
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
The Rise of the Data-Driven Media Brand
How data partnerships are helping media brands improve audience engagement and increase advertising revenue.
By Jan Chandler | August 18, 2022
From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
