Wiland Blog

Tag: “first-party data”

Team working with enhancement data
Making Better Marketing Decisions with Enhancement Data

How creating a “culture of data” in your organization can drive faster revenue growth

By Wiland Editorial Team | May 2, 2023

Reviewing data partners
How to Find the Right Enhancement Data Partner

Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership

By Wiland Editorial Team | April 28, 2023

The Big Takeaways from RampUp 2023

These were the topics that dominated the conversation at LiveRamp’s annual conference this year.

By Michelle Harness | March 7, 2023

A Promising Path Ahead for Magazine Publishers

Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future

By Jan Chandler | November 3, 2022

Data-Privacy-Direct-Mail-Blog-Image
Data Privacy and Direct Mail

A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers

By Bryn Weaver | October 27, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

Data Driven Media Brand
The Rise of the Data-Driven Media Brand

How data partnerships are helping media brands improve audience engagement and increase advertising revenue.

By Jan Chandler | August 18, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

The Roadmap to Post-Cookie Acquisition Marketing
The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Bryn Weaver | January 27, 2022

How Nonprofits Can Prepare for the Colorado Privacy Act
How Nonprofits Can Prepare for the Colorado Privacy Act

What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?

By Bryn Weaver | December 2, 2021