Wiland Blog

Tag: “data analytics”

The Changing Landscape of Fundraising: Why High-Value Donors Matter More Than Ever

As donor counts decline and fundraising becomes more challenging, high-value donors are carrying a larger share of nonprofit revenue than ever before. Read about key industry trends, generational giving patterns, and how tools like GivingSignals™ can help organizations identify and engage the donors who matter most.

By Wiland Editorial Team and wordpressuser | April 15, 2025

Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake

Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.

By Wiland Editorial Team and wordpressuser | March 20, 2025

Demonstrates segmentation of audiences.
Why Custom Digital Audiences Are a Game Changer for Sports Marketing

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | March 14, 2025

6 Benefits of Data Enrichment

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | February 7, 2025

A keyboard with a post-it note reading "Challenges Ahead."
Nonprofit Fundraising: The 9 Biggest Challenges of 2025

Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.

By Wiland Editorial Team | January 22, 2025

Marketer using Data Enhancement and Analytics
How Today’s Marketers are Using Data Enhancement and Analytics

New research on marketing data enrichment use cases revealed in a recent Wiland Webinar

By Wiland Editorial Team | September 21, 2023