Wiland Blog

Tag: “second-party data”

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

Data collaboration has a long history of producing exceptional marketing results. And it’s the path to success in the post-cookie landscape.
Collaborative Data Solutions in the Post-Cookie Era

Insights from Wiland-sponsored research on data collaboration by Winterberry Group

By Wiland Editorial Team | July 20, 2021