Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
A must-read new report from Wiland and Digiday provides tactics and insights to help marketers break through the over-accelerated campaign cycle.
By Wiland Editorial Team | June 5, 2024
Key themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends
By Will Clayton | March 22, 2024
Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more
By Drew May | November 28, 2023
How brands and agencies can maximize the impact of customer data through collaboration
By Michelle Harness | October 24, 2023
Insights from brands and agencies into who currently performs their customer data analysis and data enhancement initiatives
By Wiland Editorial Team | September 19, 2023
Discover the latest news about the powerful data product Wiland View™
By Wiland Editorial Team | July 21, 2023
New report documents how data enhancement and analytics are being used today to fuel marketing success
By Wiland Editorial Team | July 5, 2023