Wiland Blog

Tag: “marketing data”

Essential New Report: The Advertiser’s Guide to Campaign Optimization

A must-read new report from Wiland and Digiday provides tactics and insights to help marketers break through the over-accelerated campaign cycle.

By Wiland Editorial Team | June 5, 2024

Everything I Need to Know About Marketing Ethics I Learned in Kindergarten

Key themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends

By Will Clayton | March 22, 2024

How Many Third-Party Enrichment Data Sources Should You be Using?

Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more

By Drew May | November 28, 2023

Businessmen Shaking Hands
It Takes Two: Agencies and Brands Collaborating on Data Analytics

How brands and agencies can maximize the impact of customer data through collaboration

By Michelle Harness | October 24, 2023

Team reviewing the SOTI Data Analysis
Emerging Trends in Customer Data Analysis for Brands and Agencies

Insights from brands and agencies into who currently performs their customer data analysis and data enhancement initiatives

By Wiland Editorial Team | September 19, 2023

Viewing the Wiland View Press Release
Wiland, Inc. Launches New Data Product Suite that Drives More Profitable Marketing

Discover the latest news about the powerful data product Wiland View™

By Wiland Editorial Team | July 21, 2023

State of Marketing Data
The State of Marketing Data Enhancement and Analytics

New report documents how data enhancement and analytics are being used today to fuel marketing success

By Wiland Editorial Team | July 5, 2023