Wiland Blog

Tag: “digital advertising”

Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands

Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing

By Wiland Editorial Team | July 15, 2024

Consumer interacting with Direct Mail and Digital Ads
The Multichannel Mix: How to Effectively Combine Direct Mail and Digital Advertising

Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns

By Wiland Editorial Team | October 12, 2023

Sensitive Data
Sensitive Data Explained: A Guide for Marketers

How has the definition of sensitive data evolved and why does it matter for direct marketers?

By Bryn Weaver | September 26, 2023

Data Privacy
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts

What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns

By Bryn Weaver | June 30, 2023

The Big Takeaways from RampUp 2023

These were the topics that dominated the conversation at LiveRamp’s annual conference this year.

By Michelle Harness | March 7, 2023

Consumer Shopping On Mobile Device
The Enduring Performance of Spend-Based Audiences

What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?

By Wiland Editorial Team | January 5, 2023

Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

The Roadmap to Post-Cookie Acquisition Marketing
The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Bryn Weaver | January 27, 2022