Wiland Blog

Tag: “digital advertising”

Consumer Shopping On Mobile Device
The Enduring Performance of Spend-Based Audiences

What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?

By Wiland Editorial Team | January 5, 2023

2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022

Coop Database Marketing Leads
Unlocking the Full Value of Cooperative Database Participation

How marketers are leveraging cooperative database platforms to achieve success beyond prospecting

By Drew May | June 1, 2022

The Roadmap to Post-Cookie Acquisition Marketing
The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Bryn Weaver | January 27, 2022

Overcoming the Constraints of the Digital Agency Business
New Tools Helping Digital Agencies Address Evolving Challenges

How an innovative tool from Wiland is equipping digital advertising agencies to do more with less

By Wiland Editorial Team | September 22, 2021

Finding Digital Advertising Success in the Cookie-less Future
Finding Digital Advertising Success in the Cookie-less Future

How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs

By Will Clayton | September 7, 2021

Data collaboration has a long history of producing exceptional marketing results. And it’s the path to success in the post-cookie landscape.
Collaborative Data Solutions in the Post-Cookie Era

Insights from Wiland-sponsored research on data collaboration by Winterberry Group

By Wiland Editorial Team | July 20, 2021

Holiday 2021 Retail Outlook QA
Holiday 2021 Retail Outlook

Q&A with our DVP of Direct-to-Consumer Retail on what marketers need to know as they plan their holiday 2021 campaigns

By Wiland Editorial Team | June 28, 2021

Digital Marketing 411

Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences

By Wiland Editorial Team | May 26, 2021