Tag: “digital advertising”
The Enduring Performance of Spend-Based Audiences
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
The Roadmap to Post-Cookie Acquisition Marketing
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Marketing Data Types Explained
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Will Clayton | April 5, 2022
Top Three Things to Consider When Choosing a Data Partner
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media Targeting
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
The Data Privacy Landscape is Changing. How Can You Prepare?
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Bryn Weaver | January 27, 2022
New Tools Helping Digital Agencies Address Evolving Challenges
How an innovative tool from Wiland is equipping digital advertising agencies to do more with less
By Wiland Editorial Team | September 22, 2021
Finding Digital Advertising Success in the Cookie-less Future
How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
By Will Clayton | September 7, 2021
Collaborative Data Solutions in the Post-Cookie Era
Insights from Wiland-sponsored research on data collaboration by Winterberry Group
By Wiland Editorial Team | July 20, 2021
Holiday 2021 Retail Outlook
Q&A with our DVP of Direct-to-Consumer Retail on what marketers need to know as they plan their holiday 2021 campaigns
By Wiland Editorial Team | June 28, 2021
Digital Marketing 411
Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences
By Wiland Editorial Team | May 26, 2021
