Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns
By Wiland Editorial Team | October 12, 2023
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Bryn Weaver | September 26, 2023
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Bryn Weaver | June 30, 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Will Clayton | April 5, 2022
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Bryn Weaver | January 27, 2022
How an innovative tool from Wiland is equipping digital advertising agencies to do more with less
By Wiland Editorial Team | September 22, 2021