Wiland Blog

Tag: “data privacy”

Reviewing data partners
How to Find the Right Enhancement Data Partner

Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership

By Wiland Editorial Team | April 28, 2023

man going through targeted mail
How a Data Partner Can Help You Produce More Revenue from Your Customer File

Running more profitable customer marketing campaigns begins with data collaboration and analysis

By Sandy Mickelson | March 31, 2023

The Big Takeaways from RampUp 2023

These were the topics that dominated the conversation at LiveRamp’s annual conference this year.

By Michelle Harness | March 7, 2023

Nonprofits Reviewing Privacy Settings
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now

Insights into the new 2023 data privacy laws and how they affect nonprofits

By Wiland Editorial Team | February 8, 2023

Marketing Team Reviewing Privacy Settings
New Data Privacy Laws: What Marketers Must Know to Prepare Now

Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them

By Wiland Editorial Team | January 30, 2023

2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

Data-Privacy-Direct-Mail-Blog-Image
Data Privacy and Direct Mail

A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers

By Bryn Weaver | October 27, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

The Roadmap to Post-Cookie Acquisition Marketing
The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022

Trust, Relevance, and the New Marketing Ecosystem

Solutions that engender trust are creating a path forward for performance-oriented digital advertisers

By Wiland Editorial Team | April 14, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Bryn Weaver | January 27, 2022