How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Bryn Weaver | September 26, 2023
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Bryn Weaver | June 30, 2023
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
Running more profitable customer marketing campaigns begins with data collaboration and analysis
By Sandy Mickelson | March 31, 2023
Insights into the new 2023 data privacy laws and how they affect nonprofits
By Wiland Editorial Team | February 8, 2023
Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them
By Wiland Editorial Team | January 30, 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Bryn Weaver | October 27, 2022
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Solutions that engender trust are creating a path forward for performance-oriented digital advertisers
By Wiland Editorial Team | April 14, 2022
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Will Clayton | April 5, 2022
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022