Tag: “third-party-data”
Phil Wiland Named Recipient of Inaugural DMAW Changemaker Award
Wiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence
By Dan Wells | November 30, 2023
How Many Third-Party Enrichment Data Sources Should You be Using?
Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more
By Drew May | November 28, 2023
Direct Mail’s Role in the Modern Marketing Playbook
New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar
By Wiland Editorial Team | November 15, 2023
Key Takeaways from New Direct Mail Research
What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023
How Today’s Marketers are Using Data Enhancement and Analytics
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
How to Use Data Enrichment to Improve Marketing Performance
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
Making Better Marketing Decisions with Enhancement Data
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
How to Find the Right Enhancement Data Partner
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022