Katherine Patterson
Recent Posts by Katherine Patterson
6 Tips to Boost MLS Fan Base Engagement Using Audience Statistics
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
November 8, 2024
Painting the Front Door: How to Ensure Data Privacy Compliance While Supporting Your Core Mission
Our data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment
January 25, 2024
Phil Wiland Named Recipient of Inaugural DMAW Changemaker Award
Wiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence
November 30, 2023
Sensitive Data Explained: A Guide for Marketers
How has the definition of sensitive data evolved and why does it matter for direct marketers?
September 26, 2023
Five Keys to Year-End Fundraising Success
Outlook and strategies for the 2023 year-end giving season from our EVP, Nonprofit
August 2, 2023
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
June 30, 2023
How a Data Partner Can Help You Produce More Revenue from Your Customer File
Running more profitable customer marketing campaigns begins with data collaboration and analysis
March 31, 2023
A Promising Path Ahead for Magazine Publishers
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
November 3, 2022
Data Privacy and Direct Mail
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
October 27, 2022
How Data-Driven Optimization Tools Increase Donor Engagement
New resource from Wiland explores how nonprofits can achieve peak campaign efficiency and ROI
September 8, 2022
The Rise of the Data-Driven Media Brand
How data partnerships are helping media brands improve audience engagement and increase advertising revenue.
August 18, 2022
The Data Privacy Landscape is Changing. How Can You Prepare?
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
January 27, 2022
How Nonprofits Can Prepare for the Colorado Privacy Act
What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?
December 2, 2021
