Sandy Mickelson has over 35 years of experience starting and growing businesses in the direct marketing industry. Throughout her career, Sandy has leveraged her vast industry knowledge and data-centric mindset to drive strategic marketing outcomes for both her clients and the organizations that she supports.
Sandy’s career in direct and database marketing includes growth roles at Fingerhut, Cable Value Network, and QVC. She has held key management positions with Carlson Marketing Group’s Loyalty Division, Neodata, netLibrary, and Concepts Direct, and she has connected with hundreds of direct marketing companies in her work with several services organizations. An original founder of Wiland, Inc., Sandy has been an instrumental part of all three of Phil Wiland’s companies—using her unique understanding of direct marketers’ needs to help them achieve their goals with data-driven audience and optimization solutions.
Born in the Midwest, Sandy credits much of her strong work ethic and leadership to her upbringing. Outside of work, Sandy enjoys the outdoors, golf, traveling, and spending time with her husband and large extended family.
Running more profitable customer marketing campaigns begins with data collaboration and analysis
March 31, 2023