Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
Unlocking and Maximizing Value for Sports Franchise Corporate Partnerships
Leveraging fan data and audience demographics allows sports franchises to connect their fan base with sponsors, validate ROI, and unlock new opportunities for engagement and revenue.
By Wiland Editorial Team | December 12, 2024
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6 Tips to Boost MLS Fan Base Engagement Using Audience Statistics
MLS teams can use audience statistics to deepen fan engagement and create data-driven marketing strategies that drive results.
By Wiland Editorial Team and wordpressuser | November 8, 2024
Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
Unlocking the Power of Data Collaboration: Insights from Our Recent Webinar
Second- and third-party data are now the keys to more profitable marketing. Find out why in this on-demand webinar featuring experts from Winterberry Group and Wiland.
By Wiland Editorial Team | June 14, 2024
Essential New Report: The Advertiser’s Guide to Campaign Optimization
A must-read new report from Wiland and Digiday provides tactics and insights to help marketers break through the over-accelerated campaign cycle.
By Wiland Editorial Team | June 5, 2024
Using Post-Merge Optimization to Increase Direct Mail Efficiency
Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.
By Wiland Editorial Team | April 17, 2024
Everything I Need to Know About Marketing Ethics I Learned in Kindergarten
Key themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends
By Emma Nicoletti | March 22, 2024
Practical Strategies for Using AI to Achieve Fundraising Excellence
What fundraisers need to know about unlocking the power of AI to drive results for their organizations
By Wiland Editorial Team | February 16, 2024
Painting the Front Door: How to Ensure Data Privacy Compliance While Supporting Your Core Mission
Our data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment
By Wiland Editorial Team | January 25, 2024
The Role of AI in Targeted Marketing: What You Need to Know
Our AI and data experts dispel common misconceptions and discuss AI’s proven applications for targeted marketing
By Wiland Editorial Team | January 23, 2024
