Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
How Data Helps CPG Retailers Navigate Uncertainty
By Wiland Editorial Team | September 15, 2025
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How Wiland Turns Marketing Segmentation Disadvantages into Advantages
By Wiland Editorial Team | September 12, 2025
Using Wiland and GivingSignals to Navigate 2025’s Fundraising Pinch
By Wiland Editorial Team | September 8, 2025
Using Data Enrichment to Improve Customer Personas
Enhance your customer personas with data enrichment to unlock deeper insights, personalize marketing, and drive stronger engagement and retention.
By Wiland Editorial Team | May 6, 2025
The Changing Landscape of Fundraising: Why High-Value Donors Matter More Than Ever
As donor counts decline and fundraising becomes more challenging, high-value donors are carrying a larger share of nonprofit revenue than ever before. Read about key industry trends, generational giving patterns, and how tools like GivingSignals™ can help organizations identify and engage the donors who matter most.
By Wiland Editorial Team and wordpressuser | April 15, 2025
Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake
Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.
By Wiland Editorial Team and wordpressuser | March 20, 2025
Why Custom Digital Audiences Are a Game Changer for Sports Marketing
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | March 14, 2025
6 Benefits of Data Enrichment
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | February 7, 2025
Nonprofit Fundraising: The 9 Biggest Challenges of 2025
Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.
By Wiland Editorial Team | January 22, 2025
