Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
Identifying Invisible Fans in Sports Marketing
By Wiland Editorial Team | February 25, 2026
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Survey Data and Search Intent Are Costing Travel Brands Millions. Here’s Why.
By Wiland Editorial Team | December 22, 2025
How Wiland Turns Marketing Segmentation Disadvantages into Advantages
By Wiland Editorial Team | September 12, 2025
Using Wiland and GivingSignals to Navigate 2025’s Fundraising Pinch
By Wiland Editorial Team | September 8, 2025
Using Data Enrichment to Improve Customer Personas
Enhance your customer personas with data enrichment to unlock deeper insights, personalize marketing, and drive stronger engagement and retention.
By Wiland Editorial Team | May 6, 2025
The Changing Landscape of Fundraising: Why High-Value Donors Matter More Than Ever
As donor counts decline and fundraising becomes more challenging, high-value donors are carrying a larger share of nonprofit revenue than ever before. Read about key industry trends, generational giving patterns, and how tools like GivingSignals™ can help organizations identify and engage the donors who matter most.
By Wiland Editorial Team and wordpressuser | April 15, 2025
Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake
Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.
By Wiland Editorial Team and wordpressuser | March 20, 2025
