RetailSignals™: Your Competitive Edge in Retail

The retail landscape is more competitive and fragmented than ever. Inflation continues to pressure margins. Consumer confidence fluctuates. Shoppers compare across brands and retailers with unprecedented ease — and even small price or value differences can shift loyalty overnight.

At the same time, retailers face a more complex mandate than ever before. It’s no longer just about driving transactions. It’s about finding new high-value customers, keeping existing ones engaged, and growing lifetime value in a way that protects profitability.

Every marketing dollar must work harder. Every decision must be smarter.

To succeed in this environment, retailers need more than surface-level insights. They need clarity into real purchasing behavior and transaction data — as well as the confidence in knowing what will happen next.

The Real Retail Challenge: Find, Keep, and Grow Your Best Customers

Retailers today are navigating multiple pressures at once:

• Rising acquisition cost per customer

• Higher media and operational expenses

• Consumers trading down or switching brands

• Increased promotional sensitivity

• Customer loyalty that feels increasingly fragile

The question isn’t simply, “How do we get more shoppers?”

It’s:

• Who should we be acquiring?

• Which customers are most valuable long term?

• Who is at risk of defecting?

• Where should we invest budget to drive profitable growth?

Growth without precision is expensive. Precision without predictive insight is risky.

Retailers need both.

Moving Beyond Assumptions to Verified Spend Behavior

Many marketing decisions are still based on proxies—signals of interest, engagement, or intent. While those signals have value, they don’t always reflect actual purchasing behavior or long-term loyalty.

What ultimately matters in retail is spend.

Verified customer transaction data reveals:

• Who is actually buying

• What they’re buying

• How much they’re spending

• How often they purchase

• How their spending shifts across competitors

This level of clarity transforms how retailers allocate budget, build audiences, and design retention strategies.

Introducing RetailSignals™: Predictive Intelligence for Retail Growth

RetailSignals™ from Wiland is a retail predictive analytics platform that gives retailers a verified view of real-world retail spend — paired with advanced predictive modeling that identifies what is likely to happen next.

RetailSignals helps retailers:

Find

• Identify high-value prospects based on real purchase behavior

• Target competitor shoppers with precision

• Focus acquisition efforts on customers with strong lifetime value potential

Keep

• Detect early signals of customer churn risk

• Strengthen loyalty among core customers

• Personalize engagement based on true purchase patterns

Grow

• Expand share of wallet within key segments

• Optimize cross-category opportunities

• Allocate marketing spend toward the highest-return audiences

RetailSignals doesn’t just show what happened. It helps predict what will happen — so retailers can invest with confidence.

Invest With Confidence in an Uncertain Market

In today’s environment, retailers cannot afford broad targeting or reactive strategies. Budget decisions must be tied directly to revenue impact and long-term value.

RetailSignals empowers retailers to:

• Allocate media spend more effectively

• Reduce wasted acquisition dollars

• Prioritize high-LTV customers

• Respond proactively to competitive shifts

• Protect margins while driving sustainable growth

When inflation rises and consumer behavior shifts, customer & transaction insight becomes your competitive advantage.

RetailSignals turns retail spend data into forward-looking intelligence — enabling retailers to make smarter decisions across marketing, merchandising, and customer strategy.

See RetailSignals™ in Action

Retail growth today requires more than visibility. It requires predictive clarity.

Ready to make more confident marketing decisions, prevent customer churn, and drive profitable growth? Contact us to learn how RetailSignals can help you find, keep, and grow your most valuable customers.

Heading to eTail West, February 23–26, 2026? Let’s connect in person and explore how RetailSignals can power your next phase of retail growth. Stop by Booth #307 to learn more.