Wiland Blog

Tag: “data analytics”

A stylized image of a woman with abstract overlays of vibrant blue and yellow graphics with text reading "celebrating Wiland's 20th anniversary" in the upper left corner
How Wiland Turns Marketing Segmentation Disadvantages into Advantages

By Wiland Editorial Team | September 12, 2025

The Changing Landscape of Fundraising: Why High-Value Donors Matter More Than Ever

As donor counts decline and fundraising becomes more challenging, high-value donors are carrying a larger share of nonprofit revenue than ever before. Read about key industry trends, generational giving patterns, and how tools like GivingSignals™ can help organizations identify and engage the donors who matter most.

By Wiland Editorial Team and wordpressuser | April 15, 2025

Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake

Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.

By Wiland Editorial Team and wordpressuser | March 20, 2025

Demonstrates segmentation of audiences.
Why Custom Digital Audiences Are a Game Changer for Sports Marketing

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | March 14, 2025

6 Benefits of Data Enrichment

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | February 7, 2025

A keyboard with a post-it note reading "Challenges Ahead."
Nonprofit Fundraising: The 9 Biggest Challenges of 2025

Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.

By Wiland Editorial Team | January 22, 2025

Marketer using Data Enhancement and Analytics
How Today’s Marketers are Using Data Enhancement and Analytics

New research on marketing data enrichment use cases revealed in a recent Wiland Webinar

By Wiland Editorial Team | September 21, 2023