Wiland has more individual-level U.S. spending data than anyone—trillions of continually-refreshed, brand-specific transactions, along with other powerful signals that reflect the intensity of a person’s interest in your brand. We analyze these signals to identify the specific group of people who will buy from you now and buy from you more frequently: your brand-unique audience.
Leveraging fan data and audience demographics allows sports franchises to connect their fan base with sponsors, validate ROI, and unlock new opportunities for engagement and revenue.