Wiland has more individual-level U.S. spending data than anyone—trillions of continually-refreshed, brand-specific transactions, along with other powerful signals that reflect the intensity of a person’s interest in your brand. We analyze these signals to identify the specific group of people who will buy from you now and buy from you more frequently: your brand-unique audience.
As donor counts decline and fundraising becomes more challenging, high-value donors are carrying a larger share of nonprofit revenue than ever before. Read about key industry trends, generational giving patterns, and how tools like GivingSignals™ can help organizations identify and engage the donors who matter most.