Michelle Harness is a marketing professional with 28 years of experience encompassing data, analytics, and digital solutions. In her role as Division Vice President at Wiland, she leads a team that is successfully delivering best-in-market digital audiences to leading DSPs and platforms. She and her team also work with digital agencies to optimize the performance of these audiences in their clients’ campaigns.
Recognized as a seasoned, decisive team leader among her peers, Michelle has held multiple senior sales and strategic partnership roles throughout her career. Michelle’s stellar track record is founded on her unique ability to forge connections with clients based on a shared understanding of needs, creative solution development, and effective implementation. She brings experience in developing impactful business partnerships that drive results, purposefully leveraging data-driven marketing solutions to fuel client success, and expertise in digital advertising, social media and other platform marketing, and CRM solutions to her Wiland role.
Outside of work, Michelle can be found playing hostess to gatherings of family and friends over meals, music, and games. She also enjoys spending time with her family while enjoying the outdoors.
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
March 28, 2022