Wiland Blog

Tag: “advertising”

Using Data Enrichment to Improve Customer Personas

Enhance your customer personas with data enrichment to unlock deeper insights, personalize marketing, and drive stronger engagement and retention.

By Wiland Editorial Team | May 6, 2025

Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands

Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing

By Wiland Editorial Team | July 15, 2024

Direct Mail’s Role in the Modern Marketing Playbook

New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar

By Wiland Editorial Team | November 15, 2023