New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar
By Wiland Editorial Team | November 15, 2023
What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023
Insights from brands and agencies into who currently performs their customer data analysis and data enhancement initiatives
By Wiland Editorial Team | September 19, 2023