Wiland Blog

Will Clayton

Recent Posts by Will Clayton

Everything I Need to Know About Marketing Ethics I Learned in Kindergarten

Key themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends

March 22, 2024

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

September 20, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

April 5, 2022

Finding Digital Advertising Success in the Cookie-less Future
Finding Digital Advertising Success in the Cookie-less Future

How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs

September 7, 2021