Wiland Blog

On July 18, 2023, Wiland shared the following press release on Business Wire.

Niwot, Colo. – Marketing data and audiences company Wiland, Inc. today announced the availability of MarketSignals, an innovative suite of data products built using the largest set of detailed individual-level spending signals. With its thousands of predictive data elements, MarketSignals is designed to improve outcomes for data-driven marketers across multiple industries including Financial Services, Retail, Insurance, Travel & Hospitality, Automotive, Consumer Services, Nonprofit, CPG, Media & Entertainment, Telecommunications, and more.

The company has a rich history of helping its clients maximize the return on their advertising and marketing investments. Now, Wiland’s unmatched ability to predict who will buy from any brand (and who will not) is made available to marketers exclusively through MarketSignals’s array of proprietary data elements. Marketing data analysts seeking to improve the effectiveness of their customer acquisition, customer modeling and segmentation, and market analysis functions will find MarketSignals to be a superior data product that enables them to generate more revenue and operate more profitably.

Wiland’s knowledge of transactions that drive the U.S. economy is unique among marketing data and analytics providers. The company’s advanced response prediction platform uses privacy-protective methods to resolve trillions of continuously refreshed spending and intent signals into data elements that rank more than 250 million U.S. adults by their likelihood to spend in hundreds of precisely defined market categories and with virtually any brand. This enables marketers to present consumers with offers and information most relevant to them and avoids marketing waste.

“Many brands possess information about their customers’ spending with their own organizations—their first-party data. But they lack visibility into these individuals’ total spending activity and purchase intent,” said Drew May, Chief Client Officer at Wiland, Inc. “MarketSignals closes this knowledge gap. It enables highly accurate predictions about the future spending behavior of a brand’s customers and prospects—insight that the brand could never obtain on its own.”

Marketers will benefit from MarketSignals in important ways, including:

• Improved customer modeling and segmentation
• More profitable customer acquisition, retention, and reactivation
• More accurate personalization of customer and prospect marketing
• Deeper, more detailed market analysis
• Better-informed media planning, product mix, and creative decisions

“We have always produced data-driven solutions that deliver better marketing results for our clients,” said Wiland, Inc. Chairman and CEO Phil Wiland. “MarketSignals takes that commitment to superior performance to a new level. By helping brands focus their marketing resources on the individuals who will deliver the most revenue and profit, MarketSignals enables the highest possible return on marketing investment.”

In addition to benefitting from MarketSignals’s thousands of highly predictive pre-built elements, users can request custom data elements created uniquely for their brands to further enrich their modeling capabilities. MarketSignals is available as either a data append solution consisting of thousands of selectable data elements to be overlaid on an existing customer file, or as a file install solution that provides a complete view, including contact information, proprietary predictive data elements, and detailed demographics for virtually every U.S. adult.

To learn more, visit www.wiland.com/data