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Blog Home > Emma Nicoletti

Emma Nicoletti

Senior Vice President, Analytic Solutions

Emma Nicoletti brings a wealth of diverse experience and an innately inquisitive nature to her role as Senior Vice President, Analytic Solutions at Wiland. Combining an education in advanced applied mathematics with a deep curiosity regarding the drivers of consumer behavior—both intuitive and unexpected—Emma believes that every brand deserves an audience as unique as its data and as unique as its customers.

Emma holds a Master’s degree in Applied Statistics and a Bachelor’s degree in Metallurgical Engineering from the Colorado School of Mines. Emma has years of experience using innovative statistics to create predictive solutions for clients across markets with companies including Acxiom, Epsilon, Seagate, Level 3, and Spectra Logic.

Outside of work, Emma is a Colorado native who enjoys rock climbing, running, writing, and spending quality time with her dogs. Emma is an active member of and volunteer within the Colorado Front Range community, serving as a board member for the YWCA of Boulder County and WILD Council. Emma is also pursuing a graduate degree at the Sturm College of Law at the University of Denver.

Recent Posts by Emma Nicoletti

Everything I Need to Know About Marketing Ethics I Learned in KindergartenKey themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends
March 22, 2024
How Many Third-Party Enrichment Data Sources Should You be Using?Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more
November 28, 2023
Data Collaboration ExplainedHow do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
September 20, 2022

Unlocking the Full Value of Cooperative Database ParticipationHow marketers are leveraging cooperative database platforms to achieve success beyond prospecting
June 1, 2022
Marketing Data Types ExplainedWhat are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
April 5, 2022
The Art and Science of Multi-Model Marketing AudiencesWhat are multi-model solutions and why are they so valuable for data-driven marketers?
February 17, 2022

Diversifying Nonprofit Donor Bases for Growth and SustainabilityWhat is diversity modeling, how does it work, and how could it benefit your organization?
October 28, 2021
Finding Digital Advertising Success in the Cookie-less FutureHow brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
September 7, 2021
Artificial Intelligence Demystified for Data-Driven MarketersThe truth about AI and its value in data-driven marketing
August 5, 2021

Wiland Blog

Emma Nicoletti

Senior Vice President, Analytic Solutions

Recent Posts by Emma Nicoletti

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