Wiland Blog

Emma Nicoletti

Emma Nicoletti

Senior Vice President, Analytic Solutions

Emma Nicoletti brings a wealth of diverse experience and an innately inquisitive nature to her role as Senior Vice President, Analytic Solutions at Wiland. Combining an education in advanced applied mathematics with a deep curiosity regarding the drivers of consumer behavior—both intuitive and unexpected—Emma believes that every brand deserves an audience as unique as its data and as unique as its customers.

Emma holds a Master’s degree in Applied Statistics and a Bachelor’s degree in Metallurgical Engineering from the Colorado School of Mines. Emma has years of experience using innovative statistics to create predictive solutions for clients across markets with companies including Acxiom, Epsilon, Seagate, Level 3, and Spectra Logic.

Outside of work, Emma is a Colorado native who enjoys rock climbing, running, writing, and spending quality time with her dogs. Emma is an active member of and volunteer within the Colorado Front Range community, serving as a board member for the YWCA of Boulder County and WILD Council. Emma is also pursuing a graduate degree at the Sturm College of Law at the University of Denver.

Recent Posts by Emma Nicoletti

The Art and Science of Multi-Model Marketing Audiences
The Art and Science of Multi-Model Marketing Audiences

What are multi-model solutions and why are they so valuable for data-driven marketers?

February 17, 2022

Diversifying Nonprofit Donor Bases
Diversifying Nonprofit Donor Bases for Growth and Sustainability

What is diversity modeling, how does it work, and how could it benefit your organization?

October 28, 2021

Artificial Intelligence Demystified for Data-Driven Marketers
Artificial Intelligence Demystified for Data-Driven Marketers

The truth about AI and its value in data-driven marketing

August 5, 2021