Tag: “data enrichment”
How Wiland Turns Marketing Segmentation Disadvantages into Advantages
By Wiland Editorial Team | September 12, 2025
Using Data Enrichment to Improve Customer Personas
Enhance your customer personas with data enrichment to unlock deeper insights, personalize marketing, and drive stronger engagement and retention.
By Wiland Editorial Team | May 6, 2025
The Changing Landscape of Fundraising: Why High-Value Donors Matter More Than Ever
As donor counts decline and fundraising becomes more challenging, high-value donors are carrying a larger share of nonprofit revenue than ever before. Read about key industry trends, generational giving patterns, and how tools like GivingSignals™ can help organizations identify and engage the donors who matter most.
By Wiland Editorial Team and wordpressuser | April 15, 2025
Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake
Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.
By Wiland Editorial Team and wordpressuser | March 20, 2025
Why Custom Digital Audiences Are a Game Changer for Sports Marketing
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | March 14, 2025
6 Benefits of Data Enrichment
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | February 7, 2025
Nonprofit Fundraising: The 9 Biggest Challenges of 2025
Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.
By Wiland Editorial Team | January 22, 2025
Digital Campaign Optimization: An Essential Guide for Advertisers
A must-read new report from Wiland and Digiday provides tactics and insights to help marketers break through the over-accelerated campaign cycle.
By Wiland Editorial Team | June 5, 2024
How Many Third-Party Data Enrichment Sources Should You be Using?
Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more
By Emma Nicoletti | November 28, 2023
It Takes Two: Agencies and Brands Collaborating on Data Analytics
How brands and agencies can maximize the impact of customer data through collaboration
By Michelle Harness | October 24, 2023
Customer Analytics Trends: Emerging Insights for Brands and Agencies
Insights from brands and agencies into who currently performs their customer data analysis and data enhancement initiatives
By Wiland Editorial Team | September 19, 2023
Wiland, Inc. Launches New Data Product Suite that Drives More Profitable Marketing
Discover the latest news about the powerful data product MarketSignals™
By Wiland Editorial Team | July 21, 2023
The State of Marketing Data Enhancement for Analytics
New report documents how data enhancement and analytics are being used today to fuel marketing success
By Wiland Editorial Team | July 5, 2023
