Leveraging fan data and audience demographics allows sports franchises to connect their fan base with sponsors, validate ROI, and unlock new opportunities for engagement and revenue.
By Wiland Editorial Team | December 12, 2024
MLS teams can use audience statistics to deepen fan engagement and create data-driven marketing strategies that drive results.
By Wiland Editorial Team and wordpressuser | November 8, 2024
Second- and third-party data are now the keys to more profitable marketing. Find out why in this on-demand webinar featuring experts from Winterberry Group and Wiland.
By Wiland Editorial Team | June 14, 2024
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023