Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
The State of Donor Acquisition in 2023
How fundraisers can overcome the pandemic’s ripple effects and achieve donor acquisition success
By Wiland Editorial Team | May 18, 2023
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Making Better Marketing Decisions with Enhancement Data
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
How to Find the Right Enhancement Data Partner
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
How a Data Partner Can Help You Produce More Revenue from Your Customer File
Running more profitable customer marketing campaigns begins with data collaboration and analysis
By Sandy Mickelson | March 31, 2023
The Big Takeaways from RampUp 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now
Insights into the new 2023 data privacy laws and how they affect nonprofits
By Wiland Editorial Team | February 8, 2023
New Data Privacy Laws: What Marketers Must Know to Prepare Now
Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them
By Wiland Editorial Team | January 30, 2023
The Enduring Performance of Spend-Based Audiences
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
