Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
Digital Co-Targeting: The Fundraiser’s Secret Superpower
How reaching donors both online and off improves overall fundraising performance
By Jennifer Ingram | December 5, 2022
Read Blog PostRecent Posts
A Promising Path Ahead for Magazine Publishers
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Jan Chandler | November 3, 2022
Data Privacy and Direct Mail
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Bryn Weaver | October 27, 2022
Digital Solutions for Your Multichannel Fundraising Challenges
Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.
By Wiland Editorial Team | October 7, 2022
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Will Clayton | September 20, 2022
How Data-Driven Optimization Tools Increase Donor Engagement
New resource from Wiland explores how nonprofits can achieve peak campaign efficiency and ROI
By Dan Wells | September 8, 2022
State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead
Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.
By Wiland Editorial Team | September 1, 2022
The Rise of the Data-Driven Media Brand
How data partnerships are helping media brands improve audience engagement and increase advertising revenue.
By Jan Chandler | August 18, 2022
DTC Retail Outlook for 2022 – 2023
Recent data provides optimism for retailers as they look to achieve continued growth in the coming months
By Jeff Liebrock | July 28, 2022
From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
