Tag: “custom audiences”
Five Ways to Derive Insights from Data: Avoiding Joe’s Yacht-Wrecking Mistake
Joe’s data looked great—until revenue tanked. Bad data misleads businesses. Learn five key steps to clean, accurate data for smarter decisions.
By Katherine Patterson | March 20, 2025
Why Custom Digital Audiences Are a Game Changer for Sports Marketing
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | March 14, 2025
The Role of AI in Targeted Marketing: What You Need to Know
Our AI and data experts dispel common misconceptions and discuss AI’s proven applications for targeted marketing
By Wiland Editorial Team | January 23, 2024
The Enduring Performance of Spend-Based Audiences
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Trust, Relevance, and the New Marketing Ecosystem
Solutions that engender trust are creating a path forward for performance-oriented digital advertisers
By Wiland Editorial Team | April 14, 2022
The Art and Science of Multi-Model Marketing Audiences
What are multi-model solutions and why are they so valuable for data-driven marketers?
By Emma Nicoletti | February 17, 2022
How to Reach the Right B2B Buyers
Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape
By Wiland Editorial Team | November 15, 2021
Artificial Intelligence Demystified for Data-Driven Marketers
The truth about AI and its value in data-driven marketing
By Emma Nicoletti | August 5, 2021
Digital Marketing 411
Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences
By Wiland Editorial Team | May 26, 2021
