First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
By Wiland Editorial Team | February 7, 2025
Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.
By Wiland Editorial Team | January 22, 2025
Leveraging fan data and audience demographics allows sports franchises to connect their fan base with sponsors, validate ROI, and unlock new opportunities for engagement and revenue.
By Wiland Editorial Team | December 12, 2024
MLS teams can use audience statistics to deepen fan engagement and create data-driven marketing strategies that drive results.
By Wiland Editorial Team and wordpressuser | November 8, 2024
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
Our data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment
By Wiland Editorial Team | January 25, 2024
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Wiland Editorial Team | September 26, 2023
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Wiland Editorial Team | June 30, 2023
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Wiland Editorial Team | November 3, 2022
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Wiland Editorial Team | October 27, 2022
Notifications