Tag: “advertisers”
Painting the Front Door: How to Ensure Data Privacy Compliance While Supporting Your Core Mission
Our data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment
By Katherine Patterson | January 25, 2024
The Role of AI in Targeted Marketing: What You Need to Know
Our AI and data experts dispel common misconceptions and discuss AI’s proven applications for targeted marketing
By Wiland Editorial Team | January 23, 2024
Phil Wiland Named Recipient of Inaugural DMAW Changemaker Award
Wiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence
By Katherine Patterson | November 30, 2023
Key Takeaways from New Direct Mail Research
What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023
How Today’s Marketers are Using Data Enhancement and Analytics
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
Making Better Marketing Decisions with Enhancement Data
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
New Data Privacy Laws: What Marketers Must Know to Prepare Now
Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them
By Wiland Editorial Team | January 30, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
The Rise of the Data-Driven Media Brand
How data partnerships are helping media brands improve audience engagement and increase advertising revenue.
By Katherine Patterson | August 18, 2022
Trust, Relevance, and the New Marketing Ecosystem
Solutions that engender trust are creating a path forward for performance-oriented digital advertisers
By Wiland Editorial Team | April 14, 2022
Artificial Intelligence Demystified for Data-Driven Marketers
The truth about AI and its value in data-driven marketing
By Emma Nicoletti | August 5, 2021
